Swapcard Blog: Exhibitor ROI

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Exhibitor ROI

Trade Show Marketing: Strategy, Tools, and KPIs with Swapcard

Trade Show Marketing: Turn Trade Shows into Business Opportunities

Discover what trade show marketing is, its benefits, how to build a high-performing strategy in 2026, and which KPIs to follow to measure ROI.

swapcard report cover page with statistics and organization details

Swapcard’s Latest Report Reveals the New Currency of Event Revenue and Exhibitor ROI

Iceberg diagram illustrating that a basic event app is just the visible tip, while key event platform features—registration, attendee engagement, content management, monetization, integrations, analytics, and admin controls—exist beneath the surface.

Not All Event Apps Are Built the Same: Why the Best Tools Go Beyond the Surface

Swapcard AI-Recommended Leads to Maximize Exhibitor & Sponsor Lead Generation

Swapcard Launches AI-Recommended Leads to Maximize Exhibitor & Sponsor Lead Generation

Swapcard_Data-Driven Insights to Drive Leads and Exhibitor ROI at Trade Shows

Data-Driven Insights to Drive Leads and Exhibitor ROI at Trade Shows

How Event Data Drives Revenue and Engagement at Exhibitions

Event Data: The Bedrock of Exhibition Revenue & Engagement

Expert Opinions

Experts Explain: How To Level Up Your Trade Show ROI with Data

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Trade Show Marketing: Turn Trade Shows into Business Opportunities

Swapcard Launches EVAA, Its AI Initiative for Next-Gen Event Experiences & Sherlock, Its First AI Assistant

Educational Guides

Run of Show: A Complete Guide for Successful Events + Free Template

In-Person Events

RevUp 2025: Redefining Revenue, Relationships & Purpose for Associations

IAEE and Swapcard Partner to Deliver a Unified Digital Experience for Expo! Expo!

The 15 Best Event Management Tools

In-Person Events

PCMA Convening EMEA 2025: Designing Events for a More Connected Future

In-Person Events

Trade Show Executive Gold 100 Awards 2025: Strategic Insights Every Event Leader Should Take Home

Swapcard’s Latest Report Reveals the New Currency of Event Revenue and Exhibitor ROI

Swapcard and Freeman Partner to Enhance Event Engagement

Educational Guides

How to Measure Event ROI: Best Metrics and Methods

In-Person Events

ASAE Annual Meeting Recap: What Associations Can Learn from Los Angeles

What Is a Hosted Buyer Program? Everything Event Planners Need to Know

Educational Guides

Event Sponsorship: How To Get Sponsors for an Event?

What Top-Performing Association Events Do Differently: 2025 Research Insights

Educational Guides

Event Management: How to Successfully Run an Event

Audience Engagement

How to Create an Effective Event Planning Agenda

Swapcard Announces New Research on Association & Nonprofit Events Revealing Untapped Monetization and Revenue Opportunities

Event Marketing

UFI European Events Week 2025: Reimagining ROI, Relationships, and Revenue in Thessaloniki

Event Marketing

ECEF 2025 Recap: Transforming Event Strategies for a Dynamic Future

Not All Event Apps Are Built the Same: Why the Best Tools Go Beyond the Surface

AI in Events: The Best Tools to Streamline Your Event Planning

SwapTogether: Behind the Scenes of Swapcard’s Global Offsite

Top 11 Eventbrite Alternatives for Event Registration in 2026

In-Person Events

TSE Fastest 50 Recap: What Top Trade Show Organizers are Doing Differently

Success Stories

Enhancing Attendee Experience at RE+ 2024: The Power of the RE+ Connect Mobile App

Swapcard Launches AI-Recommended Leads to Maximize Exhibitor & Sponsor Lead Generation

Swapcard Joins the Professionals for Association Revenue (PAR) Pathway PARtner Program

Swapcard Named One of the Most Flexible Employers in the World

IAEE and Swapcard Announce Strategic Partnership for IAEE Event Tech Demo Days

Promo Codes: A Smart Way to Boost Event Ticket Sales

Swapcard Introduces Promo Codes to Streamline Event Registration for Associations & Exhibitions

Audience Engagement

Beyond Your Orbit: How PCMA Convening Leaders | 2025 Elevated Event Engagement

Event Networking

Top 6 Networking Trends from 9M Trade Show & Conference Requests

Data-Driven Insights to Drive Leads and Exhibitor ROI at Trade Shows

Perfecting Your Registration Form Design: Less or More?

Event Data: The Bedrock of Exhibition Revenue & Engagement

Audience Engagement

How to Boost Engagement at Your Conference

Shepard x Swapcard: Enhanced Event Experience

Expert Opinions

Experts Explain: How To Level Up Your Trade Show ROI with Data

Leading German Expo Organizer Chooses Swapcard

Lead Generation

7 Ways to Capture More Leads at Your Event

Life at Swapcard

The Secrets of Swapcard's Remote Onboarding

Emerging Tech for Enhanced Engagement & Wayfinding at Events

Event Networking

What’s the New Trade Show Organizer-Exhibitor Engagement Model?

9 Engagement Ideas for Your Conference Event App in 2024

Swapcard x Jonas Event Technology: Enhanced Event App Experience

How to Maximize Exhibitor ROI at Association Events & Trade Shows

Event Management Simplified: 7 AI-Powered Strategies

Life at Swapcard

Navigating Parenthood As a Remote Worker at Swapcard

10 AI Strategies for Effortless Event Planning

The Top 5 Free Event Apps for 2024

ExpoFP & Swapcard Partner for Enhanced Trade Show Experience

Life at Swapcard

A look into Swapcard’s Marketing & Growth offsite 2023

5 Ways To Power Your Event With Swapcard AI

5 Key Trends & Insights for Trade Show Events in 2024

Launching Swapcard Go: A New Check-in Solution for Easy Event Setup

5 Tips to Simplify Onsite Event Registration and Check-in

The AI Advantage: Transforming Events for All

Event Registration: Your Key to Smoother On-Site Events

In-Person Events

The Solution To Your On-site Event Woes: Top Trade Show Platforms 2024

Educational Guides

Budgeting for Your Event Platform: Pricing Models & Hidden Costs

In-Person Events

How To Choose A Trade Show Platform For Your On-Site Event

Swapcard Unveils Game-Changing Registration Upgrades for Events

Event Marketing

Guarantee Exhibitor Success: A 6-Step Guide for Event Organizers

Monetizing Events

7 Smart Strategies to Boost Association & Trade Show Revenue

Monetizing Events

Sign More Sponsors At Association & Trade Shows Events

The Future of Trade Shows: Smart Tech, Personalization, and Community

Cracking the Community Code with Swapcard’s Matt Snodgrass

Educational Guides

Complete Guide to Repurposing Event Content

What Is the Future of Content Creation in the Trade Show Industry?

Enhancing Your Event Experience: The Power of Digital Mapping and Wayfinding

Audience Engagement

The Ultimate Guide to Creating Engaging Event Content

Swapcard Awarded Easiest Admin, Best Estimated ROI, & more.

Expert Opinions

Event Content Repurposing: 8 Tips to Extend Engagement & Maximize ROI

PCMA & Swapcard Collaborate to Launch a Unified Digital Experience App

Monetizing Events

3 biggest problems facing trade show organizers (and how to beat them)

How To Choose Your Live Event Streaming Platform

Sustainable Events

How Informa’s Liz Bothwell Built a Sustainable Event Community from the Ground Up

Sustainable Events

24 Sustainable Event Ideas

Event Marketing

How to Promote Your Event App—A Checklist

Expert Opinions

What If Trade Show Organizers Were Not Selling Square Meters And Tickets Anymore?

50 Creative Virtual Event Ideas for 2023

How to achieve higher ROI with your events

Authentic Client Reviews Bring Swapcard 24 G2 Winter Badges

What is event technology and how to get the most out of it

6 Budget-Friendly Ways to Boost Virtual & Onsite Attendee Experiences

In-Person Events

7 Ways to Boost Exhibitor ROI at In-Person Events After 2 Years of Virtual

In-Person Events

6 Success Stories For Event Planners Returning to In-Person

5 Communities all Eventprofs Should Join

Why Tech Firms Are Acquiring Online Communities & What That Means For Eventprofs

10 ways to improve your conference with event technology

Swapcard Launches Revolutionary Hybrid Session Scanning Tool

The Endless Potential of ROI with Hybrid

7 Proven Ways to Monetize Your Hybrid Event

9 Ways to Effectively Grow & Engage With Your Community

3 Effective Ways to Maximize Sponsor ROI at Hybrid Events

Celebrating Pride Month with LGBTQ+ Voices from the Events Industry

Event Networking

How to Gamify Networking & Skyrocket Attendee Experience

14 Virtual Event Sponsorship Ideas To Maximize ROI

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