Turn your floor plan into a revenue tool
Guide every attendee from door to booth
Attendees search by exhibitor name, booth number, category, or product. Point-to-point directions route them to anydestination on the show floor.
Search by name, booth number, category, or keyword
Navigate with zoom, pan, and point-to-point routing
Bookmark exhibitors and generate routes to visit each booth
Build a personal visit plan in 'My Profile'
Access the map on mobile or web before the event opens
Scan onsite QR kiosks for "You are here" wayfinding
Drive qualified traffic to every boot
Every booth click connects to a full exhibitor profile. Attendees browse products, schedule meetings, and save exhibitors directly from the map. Engagement starts well before doors open.
Highlight premium exhibitors with color-coded categories
Display sponsor logos in a rotating top carousel
Connect booth clicks to exhibitor profiles and meeting booking
Track bookmark counts and booth views in real time
Add richness beyond the exhibitor directory
Go beyond booth locations. Add cafes, session stages, networking lounges, and sponsor activations. Attendees rely on the map as their event companion, not just a directory.
Create unlimited Points of Interest across your venue
Attach rich content: menus, images, schedules, and directions
Organize by category and filter by zone
Link session rooms directly to live agenda information
Sell visibility directly on the map
Sponsor logo placements, premium booth highlighting, andcategory-based colorization are all sellable as add-onpackages. Track analytics to prove ROI and justifypricing year over year.
Offer up to 15 sponsor logo placements on the map
Highlight premium exhibitors with colorization and featured carousels
Create tiered visibility packages for sponsors and exhibitors
Share booth views and bookmark data with exhibitors post-event
Booth reservation and sales management for organizers
(real-time availability, hold status, and sold booth updates)
"Swapcard allowed us to quickly track the number of visitors and manage the traffic at the stand. It enabled direct interaction with visitors, allowing us to quickly connect them with the right person at the booth and showcase the right services.”
Gwendal Danguy Des Déserts
Brand & Communication Manager at Cheminées Poujoulat France
Attendee-to-attendee connections
Number of business meetings
See everything your floor plan can do
Exhibitor profile integration: click a booth to view details and book a meeting
Point-to-point routing with zoom and pan controls
Advanced search by name, booth number, or category
Multi-floor and Human handoff
Pre-event access to drive early engagement
Up to 15 sponsor logo placements with custom visibility tiers
Real-time analytics on map views, clicks, and bookmarks
QR code kiosks for onsite "You are here" wayfinding
Frequently asked questions about Swapcard’s interactive floor plan solutions
What is Swapcard's interactive floor plan?
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A digital map of your event venue embedded in the Swapcard app and web platform. Attendees search for exhibitors, navigate with point-to-point directions, view Points of Interest, and bookmark locations from any device.
How does the floor plan connect to the rest of the platform?
Every booth on the floor plan links directly to Swapcard exhibitor profiles. Attendees click a booth to view products, book meetings, and capture leads. The same data layer powers analytics, networking, and session management.
Can attendees use the floor plan before the event?
Yes. GL Events BePositive launched their floor plan two months in advance, driving a 3x increase in map usage and 100% app adoption. Pre-event access lets attendees research, bookmark, and plan their visit before arriving.
What are Points of Interest?
POIs are locations beyond exhibitor booths: session stages, cafes, restrooms, networking lounges, sponsor activations, and venue services. You can attach rich content including menus, schedules, dietary details, and directions.
How can I monetize the floor plan?
Offer sponsorship packages, including logo placement (up to 15 logos), premium booth highlighting, category-based colorization, and featured exhibitor carousels. All are sellable as add-on packages with analytics to prove ROI.
Can organizers manage booth sales through the floor plan?
Yes. Organizers can enable booth reservation and sales management through the floor plan provider. Booths marked as available, held, or sold automatically update on the floor plan with dynamic color coding. Most organizers integrate with third-party booth sales tools (MapYourShow, ExpoCAD, A2Z, Map Dynamics) and sync booth data to Swapcard.
How long does setup take?
Setup time depends on venue complexity. Simple single-floor plans can be configured in days. Multi-floor trade shows typically require two to four weeks, including exhibitor booth mapping and POI configuration. Swapcard's team supports you throughout the process.
Ready to monetize your floor plan?
Turn your venue layout into an attendee-first experience that proves value for exhibitors and creates new revenue for organizers.
Schedule Live Demo
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