HLTH 2025: Driving adoption, networking, and measurable exhibitor ROI at scale with Swapcard.

HLTH is one of the leading global communities for health innovation, connecting the healthcare ecosystem through three international events each year. Its flagship U.S. event takes place annually in Las Vegas, bringing together more than 12,000+ attendees, 900+ sponsors and exhibitors, and hundreds of speakers, media, and industry leaders - all with a shared focus on business outcomes, partnership, and real-world adoption.

With an audience this large and business-driven, the focus is not only on content, but on ensuring that connections, engagement, and sponsor outcomes are measurable across the full event experience.

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Goal

At HLTH’s scale, networking cannot rely on chance.

Attendees want and need a clear way to meet the right people without being overwhelmed by volume. Exhibitors need more than booth traffic. They need qualified leads, structured follow-up, and proof of ROI. Organizers need tools that support engagement throughout every moment, not just on the main stage.

HLTH’s goals were straightforward:

• Drive high-value, relevant networking and business connections at scale
• Maximize engagement across the full event
• Enable exhibitor success through measurable, actionable lead generation
  

Solution

Swapcard was brought in as the digital platform powering HLTH’s networking, engagement, and exhibitor success strategy. Importantly, this has been a multi-year partnership, built as a long-term strategy rather than a one-time event decision. Each edition has allowed HLTH to refine how attendees connect, how exhibitors capture value, and how engagement is supported across the full event lifecycle.

Key initiatives

1. Networking built for relevance

HLTH used Swapcard’s matchmaking and networking tools to help attendees quickly find the right people.

Dedicated groups were set up to ensure key segments were visible to one another, while protecting VIP participants and enabling targeted exposure where needed. Hosted meeting formats added further structure to high-value business conversations.

2. Engagement throughout the onsite experience

HLTH placed a strong emphasis on keeping attendees active and oriented throughout the week, especially given the scale of the Las Vegas show.

Swapcard supported this with practical tools designed for real onsite use:

• Push notifications, segmented by audience groups, to highlight relevant moments and ensure no one misses key updates
• An interactive floorplan map, helping participants search, navigate, and save important locations on-site
• Agenda and session tools, allowing attendees to bookmark content and plan their schedules
• Attendee and Exhibitor directories with AI recommendations, where participants could filter, discover relevant contacts, and interact directly through the platform
  
  

3. Exhibitor lead generation with fewer steps

HLTH prioritized reducing friction for exhibitor teams and making lead retrieval more actionable year over year.

Swapcard supported this with:

• Streamlined badge scanning and lead capture onsite
• Salesforce integration to improve data flow and reduce manual work
• Dedicated exhibitor training before the event
• Dedicated email campaign, with step-by-step guidance for exhibitors.

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