Your intelligent operating system for revenue-driven events
The event platform behind high-performing trade shows, conferences and association events.
How it all connects
Registration builds the data layer
Attendee profile data captured at registration personalizes the sign-up experience informs AI matchmaking, exhibitor targeting, and analytics across the full event lifecycle.
Attendee behavior becomes exhibitor intelligence
Engagement data enriches exhibitor-targeted lead scoring, strengthens sponsor ROI reporting, and feeds directly into portfolio-level analytics.
Session behavior becomes buyer intent data
Approved session data, abstracts, and speaker bios feed directly into personalized agendas, and analytics dashboards to eliminate manual data transfers and ensure a single source of truth.
Analytics turns event activity into revenue decisions
Analytics unifies registration, engagement, exhibitor, and lead data from across the platform into a single source of truth for leadership teams.
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Enterprise-grade registration solution built to optimize and scale complex event models for associations and trade shows
Deliver fully configurable registration experiences for trade shows, premium conferences, and association events, without relying on disconnected systems.
It helps you
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Manage complex pricing models across attendee types
Segment audiences from the first interaction
Maintain global compliance and tax requirements
Reduce operational overhead for your team
Curb registration abandonment with personalized paths
Key capabilities
Conditional logic based on attendee type and profile
Dynamic pricing with granular control
Custom landing pages by audience segment
Multi-currency payments and global tax handling
Real-time registration data synced across the platform
AI-powered networking that drives measurable connection value
Deliver a modern, fully branded web and mobile experience powered by Sherlock, Swapcard’s AI Event Assistant. Sherlock boosts the entire attendee journey by simplifying session discovery and onsite navigation while capturing high-intent behavioral signals. This data-driven approach allows you to understand attendee satisfaction across the entire event lifecycle.
It helps you
Guide participants with personalized recommendations across speakers, sessions, abstracts, and exhibitors.
Increase meaningful interactions between attendees, exhibitors, and sponsors through intelligent matching.
Drive strong adoption before the event at home with a unified onsite mobile app experience
Capture behavior signals that feed recommended leads to exhibitors and rich ROI data to sponsors.
Key capabilities
Sherlock AI Assistant delivers personalized recommendations in real time
AI-driven suggestions based on interests, job roles, company data, and live engagement behavior.
AI-powered meeting scheduling with suggested optimal times and automated confirmations
Unified web and mobile access with an interactive floor plan, synchronized schedules, and digital badge access.
In-app messaging, group discussions, and push notifications for instant event updates.
Monitor engagement across meetings, document downloads, and session activity.
Results across the full event lifecycle
$83M
Credit card transactions processed in one year
Registration handles complex pricing, multi-currency payments, and high-volume throughput without breaking.
+70%
App adoption, globally
Attendee engagement on Swapcard runs at twice the industry average, generating richer behavioral data across the event lifecycle.
78%
Exhibitors report higher ROI
Exhibitors using purchased services are more likely to return the next year.
2.5x
More leads, less effort
The Exhibitor Lead Center surfaces high-intent prospects before the event floor opens.
Centralized lead management and intelligence for exhibitors
Booth Management
Master pre-event exhibitor logistics at scale, increase accountability and reduce back-and-forth
Give exhibitors a centralized, self-service command center to manage packages, staff access, documents, and deadlines while maintaining full operational control across your show.
It helps you
Manage complex exhibitor registration and package configurations
Reduce manual coordination across hundreds of exhibitors
Standardize sponsor deliverables and documentation
Improve exhibitor onboarding and satisfaction
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Exhibitor Marketplace
Automate upsells and event monetization through a self-service storefront
Turn sponsorship, visibility, and digital upgrades into scalable revenue streams. Enable exhibitors to browse, purchase, and activate opportunities instantly, without manual coordination from your team.
It helps you
Generate incremental revenue through digital upgrades
Reduce manual sponsorship management
Offer flexible monetization options across your portfolio
Scale commercial opportunities without adding headcount
Lead Center
Centralized lead management and intelligence for measurable exhibitor ROI
Give exhibitors a unified dashboard to view, prioritize, and manage leads generated across the event lifecycle. From badge scans to AI-recommended prospects, exhibitors gain a single source of truth for their sales activities.
It helps you
Deliver measurable ROI with centralized access to all captured leads
Surface high-intent prospects automatically through AI-powered lead scoring
Enable real-time lead management without waiting for post-event exports
Support pre-scheduled appointment workflows and hosted buyer programs
Master pre-event exhibitor logistics at scale, increase accountability and reduce back-and-forth
Give exhibitors a centralized, self-service command center to manage packages, staff access, documents, and deadlines while maintaining full operational control across your show.
It helps you
Manage complex exhibitor registration and package configurations
Reduce manual coordination across hundreds of exhibitors
Standardize sponsor deliverables and documentation
Improve exhibitor onboarding and satisfaction
Automate upsells and event monetization through a self-service storefront
Turn sponsorship, visibility, and digital upgrades into scalable revenue streams. Enable exhibitors to browse, purchase, and activate opportunities instantly, without manual coordination from your team.
It helps you
Generate incremental revenue through digital upgrades
Reduce manual sponsorship management
Offer flexible monetization options across your portfolio
Scale commercial opportunities without adding headcount
Centralized lead management and intelligence for measurable exhibitor ROI
Give exhibitors a unified dashboard to view, prioritize, and manage leads generated across the event lifecycle. From badge scans to AI-recommended prospects, exhibitors gain a single source of truth for their sales activities.
It helps you
Deliver measurable ROI with centralized access to all captured leads
Surface high-intent prospects automatically through AI-powered lead scoring
Enable real-time lead management without waiting for post-event exports
Support pre-scheduled appointment workflows and hosted buyer programs
Empower exhibitors to view and act on qualified demand before doors open
Streamline content management from submission to post-event analysis
Centralize abstract collection, approvals, and speaker coordination in one connected portal, maintaining full control while reducing manual follow-ups and data inconsistencies.
It helps you
Manage call for papers workflow end-to-end
Speaker self-service profile updates
Automate task reminders, approvals, and completion tracking
Sync sessions instantly to the event app
Key capabilities
Configurable call for papers and abstract submission workflows
Multi-stage review and approval management
Speaker self-service profile updates
Automated task reminders and completion tracking
Real-time agenda updates synced directly to the event experience
Turn event behavioral data into revenue intelligence and actionable insights
Move beyond vanity metrics. Track behavior signals, conversion performance, and exhibitor outcomes across the full event lifecycle in one unified reporting layer.
It helps you
Analyze registration revenue and conversion funnels
Evaluate exhibitor performance with structured data across multiple events
Identify high-intent, purchase-ready attendees and target segments for sponsors
Use engagement data to proactively identify and save exhibitors at risk of churn.
Key capabilities
Cross-module dashboards spanning registration, engagement, and exhibitor activity
Real-time revenue and funnel reporting
Intent signal tracking across meetings, messaging, and session behavior
Sponsor and exhibitor performance reports
AI embedded across the event lifecycle to deliver quality and relevance
Swapcard's AI architecture is built directly into the platform, analyzing real-time attendee behavior to drive smarter engagement, stronger leads, and measurable revenue outcomes.
Connect the right people to the right content automatically
AI-powered matchmaking connects attendees and exhibitors based on intent, actions, and profile relevance
Personalized content recommendations increase session discovery and engagement
AI boosts acceptance rate of networking by 45%
Turn real-time behavioral signals into revenue opportunities
Behavior-based lead scoring helps exhibitors prioritize high-intent prospects
Intelligent prompts and insights guide users to the most relevant actions in real time
Continuous learning models improve recommendations and revenue opportunities across every event
60% of networking activity happens before the event floor opens
Enterprise-ready infrastructure built for scale, security, and integration
Integrations & Extensibility
Native integrations across registration, CRM, floor plan, and marketing tools- Open APIs for custom workflows
- Real-time data synchronization
Administration & Control
- Portfolio-level event management
- Configurable permissions and approval flows
- Centralized user and access management
Reliability at Scale
- Built to support large conferences, trade shows, and multi-event portfolios
- Unified web and mobile architecture
- Real-time performance monitoring
Security with role-based access control and data governance across teams
ISO 27001:2022
Certified Information Security Management System
SOC 2 Type II Compliance
Independent audit reports issued annually
GDPR Compliant
With a dedicated Data Protection Officer
PCI DSS v4.0 Service Provider Compliance Validated against PCI DSS v4.0 annually.
Expert-led partnership to ensure your event ecosystem scales and succeeds
Strategic & Technical Enablement
Onboarding & Implementation
Guided training on the Swapcard platform to align our Seven Modules with your specific goals and project milestones.
Solution Design
Work with Swapcard event experts to conceptualize your event, configure complex registration paths, and set intelligent networking rules.
Integration Services
Connect your existing tech stack—including CRM, AMS, and floor plan tools—via our open APIs and native connectors for real-time data synchronization.
Revenue & Exhibitor Success
Exhibit Revenue Boost Team
Expert assistance in building strategic sponsorship packages, setting Marketplace pricing, and defining high-impact digital placements.
Exhibitor Concierge
We handle the heavy lifting for your sponsors, including white-glove onboarding, dedicated training webinars, and proactive support to maximize their lead generation ROI.
Hosted Buyer Management
Comprehensive support to configure and manage curated matchmaking programs, from buyer qualification to final schedule generation.
Onsite & Operational Excellence
Onsite Support Team
Our experts manage high-traffic areas, including registration check-in, meeting areas, and exhibitor help desks, to resolve issues in real-time.
Post-Event Intelligence
Detailed ROI analysis and analytics deep-dives to prove event value to stakeholders and inform your strategy for next year.
Best-in-Class SLA
Best-in-industry service levels with 24/7 online support and prioritized bug management for mission-critical operations.
Onboarding & Implementation
Guided training on the Swapcard platform to align our Seven Modules with your specific goals and project milestones.
Solution Design
Work with Swapcard event experts to conceptualize your event, configure complex registration paths, and set intelligent networking rules.
Integration Services
Connect your existing tech stack—including CRM, AMS, and floor plan tools—via our open APIs and native connectors for real-time data synchronization.
Exhibit Revenue Boost Team
Expert assistance in building strategic sponsorship packages, setting Marketplace pricing, and defining high-impact digital placements.
Exhibitor Concierge
We handle the heavy lifting for your sponsors, including white-glove onboarding, dedicated training webinars, and proactive support to maximize their lead generation ROI.
Hosted Buyer Management
Comprehensive support to configure and manage curated matchmaking programs, from buyer qualification to final schedule generation.
Onsite Support Team
Our experts manage high-traffic areas, including registration check-in, meeting areas, and exhibitor help desks, to resolve issues in real-time.
Post-Event Intelligence
Detailed ROI analysis and analytics deep-dives to prove event value to stakeholders and inform your strategy for next year.
Best-in-Class SLA
Best-in-industry service levels with 24/7 online support and prioritized bug management for mission-critical operations.
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Simplify Event Management. Boost Engagement. Drive Revenue.
The revenue-first intelligent event platform for trade shows, conferences, associations, and media events.
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