Networking & matchmaking software

Turn quality connections into measurable ROI with AI event networking

When 60% of networking happens pre-event, starting early enables attendees and exhibitors to meet the right people sooner. Swapcard's AI event matchmaking software keeps the momentum going with quality suggestions powered by shared interests, and activities.

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Trusted by 4,000+ leading trade shows & conferences
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Swapcard AI recommendations for people session and exhibitors.
DETAILED PROFILES

Put valuable insights front and center in every profile

With Swapcard’s event matchmaking app, show more than job titles and include goals, focus areas, and interests to enrich profiles with insights that drive better matches for event attendees and prove event value.

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Customize profiles with goals, focus areas, and interests beyond job titles.

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Set matching criteria and visibility controls then let AI make suggestions based on enriched profile data.

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Make it easy for attendees to find the right people with an AI-curated attendee list that filters by role, interest, location, and company size.

Swapcard AI recommendations with stat "AI from enriched profiles lifts acceptance rates by 55%"
CONNECTION REQUESTS

Make introductions frictionless to unlock better networking

Increase connection and meeting acceptance rates with pre-crafted messages and one-click booking.

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Send connection requests easily with pre-created message options that improve credibility.

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Book meetings instantly from profiles or exhibitor booths with one-click requests.

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Limit excessive requests with built-in controls to keep networking high-quality.

AI-POWERED RECOMMENDATIONS

Turn attendee behavior into better matches and higher ROI

Match event attendees using AI based on job roles, activities, and interests—no keyword surveys or tedious forms required.

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Use AI to suggest relevant people based on activities, interests, and in-event actions.

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Refine matches in real-time as attendees engage and AI learns from their actions.

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Support hosted buyer programs, 1:1 meetings, and speed networking formats.

AI personalized recommendations
Swapcard AI recommendations showing relevant exhibitors
EASY MEETING MANAGEMENT

Streamline networking from first connection to follow-up

Make it easy to schedule, manage, and complete more meetings.

Set meeting rules & permissions
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Schedule 1:1 or group meetings based on shared availability.

Sync meetings with calendars and assign onsite or virtual locations.

Automatically release unconfirmed slots to maximize meeting volume

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Increase show-up rates with automated reminders

Hosted Buyer Meetings

Match qualified buyers with exhibitors & set up high-value hosted buyer meetings at scale

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Schedule one-on-one and group sessions directly within the platform.

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Ensure pre-scheduled meetings appear in participant schedules with seamless event agenda integration.

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Provide detailed data on attendance, meeting performance, and engagement for trackable ROI.

Hosted buyer meetings
Selection menu to define access and configure generation options for Hosted buyer meeting with two event organizers chatting in a booth in the background.
EXHIBITOR & SPONSOR NETWORKING

Put exhibitors in front of the right buyers

Exhibitors who use integrated lead tools generate 2× more leads at events.
Swapcard helps turn buyer interest into quality leads and simple follow-up, while you gain visibility into who’s engaging and understand ROI.

Exhibitor & Sponsor Tools
Swapcard AI generated lead recommendations based on attendee interactions

AI Recommended leads

See the buyers most likely to convert, based on attendee interactions such as booth visits, inquiries, and engagements.

Exhibitor online booth profile on Swapcard with stat "online booth visits account for 44% of leads" based on Swapcard's latest engagement report.

Drive traffic to exhibitor profiles

Generate branded QR codes that link to virtual booths and add exhibitors to attendee favorites.

Swapcard exhibitor profile showing visibility and member role settings

Control access and permissions

Assign admin and limited roles across exhibitor teams to align ownership of meetings and leads.

Swapcard notification for exhibitor to follow up on meeting request with attendee

Send meeting reminders

Nudge exhibitors to respond to pending meeting requests so no lead slips through the cracks.

Swapcard data on attendee interactions with exhibitor booth.

Track performance

Monitor traffic, lead activity, meetings, and drive higher exhibitor activation and engagement.

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Lead Scanning & Qualification

Capture badges and profiles instantly in-app, then add ratings, notes to qualify each contact for later.

REAL-TIME NETWORKING ANALYTICS

Optimize your event strategy with real-time insights into attendee networking behavior

See how attendees actually connect

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Track connections across meeting requests, connection requests, and badge scans.

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Spot peak times and behavior patterns so you can adjust layouts, staff allocation, and networking windows for maximum impact.

Analytics & Reporting
Swapcard Analytics platform showing networking and matchmaking behavior

Understand the quality of engagement

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Analyze acceptance rates, number of exchanged messages, video call activity, and average call length.

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Use these insights to refine matchmaking, improve session formats, and design follow-up campaigns that convert.

Exhibitor & Sponsor Tools
Swapcard analytic dashboard showing user engagement

Organize & manage leads to drive exhibitor ROI

Assign leads to team members for clear ownership, collaborate on qualification and follow-up, and convert contacts into measurable results.

Get premium support to interpret exhibitor ROI and attendee engagement specific to your event.

Analytics & Reporting
Showing exhibitor's leads that they need to follow up with based on attendee interactions on the swapcard app.
See how attendees actually connect
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Track connections across meeting requests, connection requests, and badge scans.

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Spot peak times and behavior patterns so you can adjust layouts, staff allocation, and networking windows for maximum impact.

Analytics & Reporting
Swapcard Analytics platform showing networking and matchmaking behavior
Understand the quality of engagement
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Analyze acceptance rates, number of exchanged messages, video call activity, and average call length.

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Use these insights to refine matchmaking, improve session formats, and design follow-up campaigns that convert.

Exhibitor & Sponsor Tools
Swapcard analytic dashboard showing user engagement
Organize & manage leads to drive exhibitor ROI

Assign leads to team members for clear ownership, collaborate on qualification and follow-up, and convert contacts into measurable results.

Get premium support to interpret exhibitor ROI and attendee engagement specific to your event.

Analytics & Reporting
Showing exhibitor's leads that they need to follow up with based on attendee interactions on the swapcard app.
FAQS

Everything you need to know about quality event networking & matchmaking with Swapcard

Successful event networking doesn’t happen by chance; it’s built into your event design.
Start conversations early, keep them going during the event, and maximize ROI from every interaction.

What is Swapcard networking and matchmaking software?
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Swapcard’s networking and matchmaking software is a tool that facilitates meaningful networking by providing similar matches and recommended connections to other attendees. The event networking platform also makes introductions frictionless with additional explanations to help break the ice and start conversations.

How does Swapcard’s matchmaking engine work?
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Swapcard's event matchmaking software uses AI to analyze public profile data, in-app activities, and attendee interests, suggesting relevant connections. Since 2018, the Swapcard Lab team has refined these algorithms, applying research and real-world data to improve results.

What types of events benefit from networking and matchmaking tools?
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Use Swapcard for trade shows, conferences, association events, or hosted buyer programs. The event networking platform adapts to any event size or format—from small meetings to large-scale expos, and from
in-person to virtual and hybrid events.

Can exhibitors use networking features too?
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Yes. Give exhibitors access to lead scanning, AI-recommended contacts, and performance tracking so they can prioritize top prospects and convert more leads.

How early can networking begin?
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Open networking weeks before your event so participants get early access. Our research shows it encourages more connections, better meeting outcomes, and stronger overall engagement.

What’s the difference between matchmaking and networking?
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Matchmaking uses AI to recommend meaningful connections based on profile data and activities. Networking includes manual interactions like messages, meeting requests, and badge scans. You set the matchmaking rules—by segment, ticket type, or role—using Swapcard’s meeting permissions settings.

What is the Smart Meeting Generator?
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Use the Smart Meeting Generator to automate speed networking or structured 1:1 formats. The tool matches participants using profile and behavioral data, then builds optimized schedules for you.

How do AI suggestions differ from manual connection requests?
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AI suggestions appear automatically based on attendee behavior and interests. Manual connection requests require attendees to search, select, and reach out on their own.

What data is used for AI matchmaking?
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Swapcard uses visible profile fields, attendee interests, job roles, and in-app behavior (like booth visits or session views) to suggest matches. All suggestions are based on opt-in data only.

How do I control attendee privacy?
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Set visibility rules for different audience segments. Attendees control what shows on their profile and who can contact them. Swapcard follows strict data privacy standards.

When should attendees complete their profiles?
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Encourage attendees to complete profiles at least two weeks before the event. Early completion gives the AI more time to generate quality matches.

How can I help attendees get better matches?
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Promote full profile completion and platform engagement. Attendees who bookmark sessions, visit booths, and interact with content get stronger, more relevant AI recommendations.

How can I measure networking success?
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Use Swapcard’s analytics dashboards to track connections made, meetings accepted, and engagement by attendee type, session, and time of day.

What makes Swapcard different from other networking tools?
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Most platforms stop at matchmaking, messaging, or basic analytics. Swapcard’s networking app for events is designed to help you go further by connecting networking features to business outcomes.

  • Use AI to match attendees based on real behavior, not just job titles
  • Track exhibitor engagement in real time to spot who’s falling behind
  • Access tools that help you prove ROI and increase exhibitor retention
  • Explore evolving service options that support exhibitor performance and streamline lead capture

With Swapcard’s event networking software, you’ll have the flexibility to design, monitor, and improve networking as a strategic part of your event.

Can I customize attendee profiles and filters?
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Yes. Define which profile fields appear, how attendees are grouped, and what filters are available in search and matchmaking.

Is networking available on mobile and desktop?
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Yes. Swapcard’s networking features work across web and mobile so attendees can connect anytime, anywhere.

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Make engagement your success metric

85% of leads now come from digital interactions.1
The show floor still matters. But digital is where your pipeline grows.

1 State of Event Engagement Report - Volume 2

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