EXHIBITOR management portal

Run complex exhibitor operations with ease

Exhibitors manage their own registration, invoices, logistics, teams, and tasks–significantly reducing manual work for your ops and sales teams

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A self-service portal for exhibitions and large conferences with 100+ exhibitors.

Swapcard lets organizers enable self serve management for exhibitors

The smart foundation for exhibitor management

Generate smart meetings based on interests during your hosted buyer event

Configurable by design

Create structured workflows that adapt to exhibitor type, package, booth size, or sponsorship level, without custom development.

Automate your scheduling management with Swapcard’s Hosted Buyer Platform

One system, end to end

Pre-event logistics connect natively with Swapcard’s engagement platform, so exhibitor data stays consistent from registration to onsite.

Attendees can select the profiles they are most interested in during hosted buyer events

Self-service at scale

Exhibitors manage their own information, teams, and requirements, reducing bottlenecks and eliminating unnecessary back-and-forth.

Selection page for hosted buyer participants on Swapcard

Full visibility for organizers

Track progress, identify issues early, and automate follow-ups across all exhibitors from a single dashboard.

Built for exhibitor operations

Cover real exhibitor requirements like booth selection, packages, staff registration, tasks, documents, and add-ons without relying on spreadsheets or email.

“From an organizer side, it's easy to manage and update information. From a user side, the interface is up to date, easy to navigate, and looks sharp.” | G2 Review
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Reduces operational friction
Replace manual follow-ups and one-off processes with structured, self-service workflows.

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Scales across large exhibitor programs
Apply the same rules and processes across 100+ exhibitors while keeping full visibility and control.

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Fits into your existing stack
Works with your floor plan tools, AMS, and onsite engagement systems.

Registration & Package Management

Flexible registration workflows for complex exhibitor programs

Segmented registration experiences

Create tailored, fully branded registration pages for different exhibitor groups based on package, booth size, membership status, or custom criteria.

Advanced conditional logic

Design dynamic registration paths that adapt automatically as exhibitors make selections, ensuring each exhibitor only sees what’s relevant to them.

Time-based pricing rules

Apply pricing changes automatically based on registration dates to support early commitment and deadline-driven programs.

Package selection and upgrades

Allow exhibitors to select and upgrade booth options, sponsorships, and add-ons directly, with pricing and eligibility enforced automatically.

Team & Marketing Management

Built for real-world exhibitor teams and audiences

Support complex exhibitor organizations with defined roles and permissions for primary contacts, onsite managers, billing, and marketing teams.

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Let exhibitors manage their own staff allocations
Add, remove, or replace team members up to event day without involving your ops team.

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Promotional codes and campaigns
Create targeted discount programs with granular controls by exhibitor, package type, or registration volume.

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Client invitations and tracking
Enable exhibitors to invite their audience using unique codes, automatically apply discounts, and track invitation performance.

Exhibitor registration management in the Swapcard exhibitor portal where you can manage promo codes.
Swapcard mobile app showing team's connections and networking at hosted buyer meeting
Logistics & Task Management

Keep exhibitors on track without chasing them

Automated task workflows

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Create structured task lists with deadlines for logos, insurance, shipping, booth designs, and other required materials.

Centralized document hub

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Store and share all exhibitor resources—guidelines, schedules, access instructions, and policies—in one searchable location.

Real-time progress tracking

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Give exhibitors clear visibility into what’s complete and what’s outstanding, while organizers monitor progress across all exhibitors.

Automated reminders and follow-ups

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Reduce manual follow-ups with configurable reminder sequences triggered by task status and deadlines.

Exhibitor Marketplace & Add-Ons
Swapcard exhibitor marketplace allows exhibitors to purchase add-ons for event ROI that is self-serve.

Monetize exhibitor services directly within the portal

Offer furniture, A/V, electricity, catering, sponsorship upgrades, lead capture, and other exhibitor services directly through the portal.

Exhibitor Marketplace
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Collect payments directly in the portal with PCI-compliant processing and multi-currency support.

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Product-style catalog experience

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Present add-ons with images, descriptions, and pricing so exhibitors can browse and purchase without manual coordination.

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Automatic provisioning in Swapcard

Optimize exhibitor booth meetings with Swapcard’s exhibitor tools. The Swapcard report reveals that 44% of leads come from online booth visits
Integrations & Technical Foundation

Designed to work with your existing event ecosystem

Single Sign-On (SSO)

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Provide exhibitors with one secure login across logistics management, engagement, networking, and lead capture.

Floor plan system integrations

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Connect with leading floor plan and booth management tools to automatically sync booth assignments and exhibitor records.

AMS integrations

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Pre-populate exhibitor data, validate membership status, and apply member pricing through integrations with leading association management systems.

Open API access

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Extend the platform or connect internal systems using our REST API to support custom workflows.

Advanced reporting

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Access detailed reporting on exhibitor registration, revenue, task completion, and progress—available via dashboards or exports.

See Native Integrations
SUPPORT & REVENUE MODEL

A dedicated team to build your offers, sell for you, & drive exhibitor adoption

Our Exhibit Revenue Boost Team becomes an extension of your organization by shaping your offerings, running outbound campaigns, educating exhibitors, and driving conversions.

This is a specialized revenue unit with proven experience, refined playbooks, and thousands of successful exhibitor interactions.

What we do for you

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Craft revenue strategy

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Sell directly to exhibitors

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Educate and support exhibitors

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Swapcard's Event Revenue Boost Team supports and helps you sell directly to your exhibitors.

Results you can count on

↑42%

Increase in exhibitor adoption of lead-gen and visibility products when offered through the shop.

↑32%

Average revenue lift per exhibitor after launching the Exhibitor Marketplace.

78%

Exhibitors using purchased services report higher ROI and are more likely to return the next year.

↓85%

Reduction in organizer time spent answering questions, sending quotes and handling manual setup.

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Run exhibitor operations for trade show & association events with ease

Drive 85% of leads through digital engagement.
Enable exhibitors to purchase add-ons that boost booth visits, bookmarks, and session sign-ups.

Trusted by 4,000+ leading trade shows & conferences
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