EXHIBITOR MARKETPLACE
Grow exhibit revenue without increasing your workload
Launch your Exhibitor Marketplace, a shop where exhibitors can instantly buy any service, while our Exhibit Revenue Boost Team drives sales on your behalf.
Schedule live demo
.webp)
Stop letting manual work & time constraints block you from increasing revenue
Small upsells take too much time
High-volume, low-touch sales often get deprioritized. Lead capture and visibility upgrades sell themselves when exhibitors can buy them directly. Six figures in missed revenue becomes six figures captured instead.
Manual setup drains your team
Collecting assets, fixing errors, sending quotes and activating features takes hours you shouldn’t spend. The marketplace is self-serve for exhibitors, allowing you to reclaim your time.
Easily set up your exhibitor marketplace
Give exhibitors a seamless shopping experience inside the Exhibitor Center, where they can purchase the full range of offerings, including high-impact Swapcard lead generation add-ons that elevate their ROI.
Choose the items you want to sell and set pricing
Publish the marketplace with controlled access
Connect to Stripe and receive payments instantly
High exhibitor adoption with no extra effort
We ensure that exhibitors understand what’s available and why it matters through a complete set of automated touchpoints:
Guided tours and in-platform prompts that show them where to start
Automated onboarding emails and reminders that highlight key services
Live webinars and training sessions that teach them how to get ROI
A dedicated team to build your offers, sell for you, & drive exhibitor adoption
Our Exhibit Revenue Boost Team becomes an extension of your organization by shaping your offerings, running outbound campaigns, educating exhibitors, and driving conversions.
This is a specialized revenue unit with proven experience, refined playbooks, and thousands of successful exhibitor interactions.
What we do for you
Craft revenue strategy
Sell directly to exhibitors
Educate and support exhibitors
.webp)
Real-time tracking for every purchase, activation, & payout
Stay fully in control of your revenue with a unified dashboard that centralizes every transaction, activation and payout.
Real-time purchase tracking
Refund handling
Multi-VAT support
Results you can count on
↑42%
Increase in exhibitor adoption of lead-gen and visibility products when offered through the shop.
↑32%
Average revenue lift per exhibitor after launching the Exhibitor Marketplace.
78%
Exhibitors using purchased services report higher ROI and are more likely to return the next year.
↓85%
Reduction in organizer time spent answering questions, sending quotes and handling manual setup.
Frequently asked questions about exhibitor marketplace
Learn how Swapcard's exhibitor marketplace eliminates complexity while maximizing revenue, creating a seamless experience for both organizers and exhibitors.
What is the Exhibitor Marketplace?
.svg)
.svg){kind=small}
It's a self-service feature that lets event organizers sell digital services directly to exhibitors through their Exhibitor Center. Exhibitors can browse, purchase, and instantly activate tools like lead capture and networking features without any manual processes.
What products can I sell through the Marketplace?
Launch with three proven services: Lead Capture, Lead Qualification, and Advanced Networking tools. You can also create custom products with descriptions, pricing, and packages.
Event apps also ensure consistency across devices (smartphones, tablets), working online and offline when needed. Organizers can use the real-time data provided to adapt logistics and improve the event management process for more successful events.
How do exhibitors purchase and activate products?
Exhibitors access the marketplace directly from their Exhibitor Center, add services to their cart, and check out with credit card payment through Stripe. Products activate automatically upon successful payment.
Do I need to handle exhibitor support for purchased services?
No. Swapcard manages exhibitor training webinars, help documentation, technical support, and onboarding for all marketplace purchases, ensuring exhibitors get maximum ROI from their investment.
How quickly can I set up the Marketplace?
Setup takes 2-3 months including Stripe integration, pricing strategy, internal training, and exhibitor communication planning. Once live, exhibitors can purchase immediately.
Can I control which exhibitors see which products?
Yes. Set access rules based on exhibitor tiers, sponsorship levels, or custom criteria. Create premium packages for VIP exhibitors while maintaining basic options for standard participants.
What payment methods are supported?
The marketplace uses Stripe for secure credit card processing, supporting major cards and multiple currencies. Exhibitors receive instant receipts and you get real-time transaction notifications.
How do I track marketplace performance?
Monitor purchases, revenue, and feature adoption through real-time analytics in your Studio dashboard. Track which services sell best and identify opportunities for follow-up or upselling.
Can exhibitors purchase services during the live event?
Absolutely. Whether preparing months in advance or reacting to high booth traffic in real-time, exhibitors can purchase and activate services instantly—no deadlines or approvals required.
Upsell your exhibitors with an intuitive self-serve marketplace
Drive 85% of leads through digital engagement. Enable exhibitors to purchase add-ons that boost booth visits, bookmarks, and session sign-ups.
Schedule live demo
By submitting this form, you agree to receive periodic emails on insightful content related to events and our product, and in accordance with our Privacy Policy. You can, of course, change your preferences or unsubscribe at any time.
.svg)
.svg)
.svg)
.svg)
.svg)
