EXHIBITOR MARKETPLACE
Grow exhibit revenue without increasing your workload
Launch your Exhibitor Marketplace, a shop where exhibitors can instantly buy any service, while our Exhibit Revenue Boost Team drives sales on your behalf.
Schedule live demo
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Stop letting manual work & time constraints block you from increasing revenue
Small upsells take too much time
High-volume, low-touch sales often get deprioritized. Lead capture and visibility upgrades sell themselves when exhibitors can buy them directly. Six figures in missed revenue becomes six figures captured instead.
Manual setup drains your team
Collecting assets, fixing errors, sending quotes and activating services takes hours you shouldn’t spend. The marketplace is self-serve for exhibitors, so you get your time back.
Easily setup your exhibitor marketplace
Give exhibitors a seamless shopping experience inside the Exhibitor Center where they can purchase the full range of services you offer, including high-impact Swapcard lead generation add-ons that elevate their ROI.
Select the services you want to sell and set the right pricing
Publish your marketplace and control access by tier or package
Connect Stripe and receive payments instantly with no intermediaries
High exhibitor adoption with no extra effort
We make sure exhibitors immediately understand what’s available and why it matters through a complete set of automated touchpoints:
Guided tours and in-platform prompts that show them where to start
Automated onboarding emails and reminders that highlight key services
Live webinars and training sessions that teach them how to get ROI
A dedicated team to build your offers, sell for you & drive exhibitor adoption
Our Exhibit Revenue Boost Team becomes an extension of your organization by shaping your offerings, running outbound campaigns, educating exhibitors, and driving conversions.
This is a specialized revenue unit with proven experience, refined playbooks, and thousands of successful exhibitor interactions.
What we do for you
Craft your revenue strategy
Sell directly to your exhibitors
Educate and support your exhibitors
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Real-time tracking for every purchase, activation & payout
Stay fully in control of your revenue with a unified dashboard that centralizes every transaction, activation and payout.
Real-time purchase tracking
Refund handling
Multi-VAT support
Results you can count on
↑42%
Increase in exhibitor adoption of lead-gen and visibility products when offered through the shop.
↑32%
Average revenue lift per exhibitor after launching the Exhibitor Marketplace.
78%
Exhibitors using purchased services report higher ROI and are more likely to return the next year.
↓85%
Reduction in organizer time spent answering questions, sending quotes and handling manual setup.
Exhibitor marketplaces unlock new revenue, but require the right platform to succeed
Learn how Swapcard's exhibitor marketplace eliminates complexity while maximizing revenue, creating a seamless experience for both organizers and exhibitors.
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It's a self-service feature that lets event organizers sell digital services directly to exhibitors through their Exhibitor Center. Exhibitors can browse, purchase, and instantly activate tools like lead capture and networking features without any manual processes.
Launch with three proven services: Lead Capture, Lead Qualification, and Advanced Networking tools. You can also create custom products with descriptions, pricing, and packages.
Event apps also ensure consistency across devices (smartphones, tablets), working online and offline when needed. Organizers can use the real-time data provided to adapt logistics and improve the event management process for more successful events.
Exhibitors access the marketplace directly from their Exhibitor Center, add services to their cart, and check out with credit card payment through Stripe. Services activate automatically upon successful payment.
No. Swapcard manages exhibitor training webinars, help documentation, technical support, and onboarding for all marketplace purchases, ensuring exhibitors get maximum ROI from their investment.
Setup takes 2-3 months including Stripe integration, pricing strategy, internal training, and exhibitor communication planning. Once live, exhibitors can purchase immediately.
Yes. Set access rules based on exhibitor tiers, sponsorship levels, or custom criteria. Create premium packages for VIP exhibitors while maintaining basic options for standard participants.
The marketplace uses Stripe for secure credit card processing, supporting major cards and multiple currencies. Exhibitors receive instant receipts and you get real-time transaction notifications.
Monitor purchases, revenue, and feature adoption through real-time analytics in your Studio dashboard. Track which services sell best and identify opportunities for follow-up or upselling.
Absolutely. Whether preparing months in advance or reacting to high booth traffic in real-time, exhibitors can purchase and activate services instantly—no deadlines or approvals required.
Upsell your exhibitors with an intuitive self-serve marketplace
Drive 85% of leads through digital engagement. Enable exhibitors to purchase add-ons that boost booth visits, bookmarks, and session sign-ups.
Schedule live demo
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