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Most recent

How to run an event tech RFP for a conference and exhibition

See what 1,781 RFP requirements from 25 associations reveal about event tech buying — and the four questions almost nobody asks vendors.

Associations

Abstract Review Process Checklist: Steps to Avoid Common Submission Errors

Associations

Hosted Buyer Program: How to run meetings that delivers ROI for buyers, sellers, and organizers

Exhibitor ROI

How B2B Marketers Prove Event ROI to Leadership

Event Marketing

Audience Engagement

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What Is Conference Attendee Engagement? Definition, Benefits, and Metrics

Discover what conference attendee engagement truly means. Learn the metrics and benefits that drive successful events and improve exhibitor ROI.

Audience Engagement

Boost event app adoption with pre-event value

Event Marketing

Abstract Review Trends: What Conference Teams Should Expect in 2026

Trade Shows

The Post-Event Revenue Strategy Most Education Teams Overlook

Monetizing Events

Exhibitor ROI

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Hosted Buyer Program: How to run meetings that delivers ROI for buyers, sellers, and organizers

Learn what a hosted buyer program is, how to run one step by step, and how smart matchmaking turns meetings into measurable event ROI.

Exhibitor ROI

What Is Exhibitor ROI Reporting? Definition, Benefits, and Core Metrics

Exhibitor ROI

What Makes Event Sponsorship Packages Convert Better

Monetizing Events

15 Reasons Swapcard's AI adds real value to your event

Lead Generation

Event Tech

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15 Best Event Management Software: How to choose the right platform for your events

Discover the 15 best event management software to find the right one that simplifies planning, boosts engagement, and helps run smooth and successful events.

Boost event app adoption with pre-event value

Event Marketing

15 Reasons Swapcard's AI adds real value to your event

Lead Generation

20 Event KPIs you must follow for your event

Monetizing Events

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Associations

How to run an event tech RFP for a conference and exhibition

Associations

Abstract Review Process Checklist: Steps to Avoid Common Submission Errors

Exhibitor ROI

Hosted Buyer Program: How to run meetings that delivers ROI for buyers, sellers, and organizers

Event Marketing

How B2B Marketers Prove Event ROI to Leadership

Event Marketing

Event marketing strategy: The complete guide to drive attendance & ROI

Exhibitor ROI

What Is Exhibitor ROI Reporting? Definition, Benefits, and Core Metrics

Monetizing Events

What Makes Event Sponsorship Packages Convert Better

Registration

The complete guide to early bird registration for events

Life at Swapcard

How Swapcard Celebrated Pride Month: A Real Conversation

Exhibitor ROI

Exhibition floor plan design: Treat booth placement as a revenue decision

Event Marketing

Boost event app adoption with pre-event value

Lead Generation

15 Reasons Swapcard's AI adds real value to your event

Newsroom

ASAE Selects Swapcard as Official Event App Partner to Power Event Experiences

Trade Shows

Abstract Review Trends: What Conference Teams Should Expect in 2026

Monetizing Events

20 Event KPIs you must follow for your event

Event Tech

15 Best Event Management Software: How to choose the right platform for your events

Registration

The late-registration economy: Predicting and monetizing last-minute sign-ups

Audience Engagement

What Is Conference Attendee Engagement? Definition, Benefits, and Metrics

Trade Shows

Common Trade Show Planning Mistakes and How to Avoid Them

Expert Opinions

From Vision to Reality: A conversation with Swapcard's Co-Founder on the future of event intelligence

Newsroom

Swapcard Launches End-to-end Event Registration Solution to Help Organizers Drive More Revenue

Registration

The 11 Best Event Registration Platforms in 2026: Find the Right Solution for Your Events

Life at Swapcard

Navigating Tech: The Experience of Women in a Male-Dominated Industry

Monetizing Events

The Post-Event Revenue Strategy Most Education Teams Overlook

Discover the fifteen best networking event ideas to increase attendee engagement

Event Networking

15 Networking Event Ideas to Boost Engagement

Audience Engagement

15 Post-Event Survey Questions About Content & Speakers

Associations

IAEE Expo!Expo! 2025 Recap: What Houston Taught Event Organizers About AI, Engagement, and Sponsorship Value

Newsroom

Swapcard Unveils Hosted Buyer & Smart Meetings and Exhibitor Marketplace — A Unified Revenue Engine for Associations and Trade Shows

Trade Shows

Trade Show Marketing: Turn Trade Shows into Business Opportunities

Newsroom

Swapcard Launches EVAA, Its AI Initiative for Next-Gen Event Experiences & Sherlock, Its First AI Assistant

Event Tech

Top Events Trends 2026: Data-Driven Strategies for Ambitious Leaders

Educational Guides

Run of Show: A Complete Guide for Successful Events + Free Template

In-Person Events

RevUp 2025: Redefining Revenue, Relationships & Purpose for Associations

Newsroom

IAEE and Swapcard Partner to Deliver a Unified Digital Experience for Expo! Expo!

Event Tech

The 15 Best Event Management Tools

In-Person Events

PCMA Convening EMEA 2025: Designing Events for a More Connected Future

In-Person Events

Trade Show Executive Gold 100 Awards 2025: Strategic Insights Every Event Leader Should Take Home

Newsroom

Swapcard’s Latest Report Reveals the New Currency of Event Revenue and Exhibitor ROI

Newsroom

Swapcard and Freeman Partner to Enhance Event Engagement

Educational Guides

How to Measure Event ROI: Best Metrics and Methods

In-Person Events

ASAE Annual Meeting Recap: What Associations Can Learn from Los Angeles

Exhibitor ROI

What Is a Hosted Buyer Program? Everything Event Planners Need to Know

Educational Guides

Event Sponsorship: How To Get Sponsors for an Event?

Associations

What Top-Performing Association Events Do Differently: 2025 Research Insights

Educational Guides

Event Management: How to Successfully Run an Event

Audience Engagement

How to Create an Effective Event Planning Agenda

Newsroom

Swapcard Announces New Research on Association & Nonprofit Events Revealing Untapped Monetization and Revenue Opportunities

Event Marketing

UFI European Events Week 2025: Reimagining ROI, Relationships, and Revenue in Thessaloniki

Event Marketing

ECEF 2025 Recap: Transforming Event Strategies for a Dynamic Future

Event Tech

Not All Event Apps Are Built the Same: Why the Best Tools Go Beyond the Surface

Event Tech

AI in Events: The Best Tools to Streamline Your Event Planning

Newsroom

SwapTogether: Behind the Scenes of Swapcard’s Global Offsite

Registration

Top 11 Eventbrite Alternatives for Event Registration in 2026

In-Person Events

TSE Fastest 50 Recap: What Top Trade Show Organizers are Doing Differently

Success Stories

Enhancing Attendee Experience at RE+ 2024: The Power of the RE+ Connect Mobile App

Newsroom

Swapcard Launches AI-Recommended Leads to Maximize Exhibitor & Sponsor Lead Generation

Newsroom

Swapcard Joins the Professionals for Association Revenue (PAR) Pathway PARtner Program

Newsroom

Swapcard Named One of the Most Flexible Employers in the World

Newsroom

IAEE and Swapcard Announce Strategic Partnership for IAEE Event Tech Demo Days

Registration

Promo Codes: A Smart Way to Boost Event Ticket Sales

Newsroom

Swapcard Introduces Promo Codes to Streamline Event Registration for Associations & Exhibitions

Audience Engagement

Beyond Your Orbit: How PCMA Convening Leaders | 2025 Elevated Event Engagement

Event Networking

Top 6 Networking Trends from 9M Trade Show & Conference Requests

Exhibitor ROI

Data-Driven Insights to Drive Leads and Exhibitor ROI at Trade Shows

Newsroom

Swapcard Unveils Surprising Insights in New State of Event Engagement Report

Registration

Perfecting Your Registration Form Design: Less or More?

Exhibitor ROI

Event Data: The Bedrock of Exhibition Revenue & Engagement

Audience Engagement

How to Boost Engagement at Your Conference

Newsroom

Shepard x Swapcard: Enhanced Event Experience

Expert Opinions

Experts Explain: How To Level Up Your Trade Show ROI with Data

Newsroom

Leading German Expo Organizer Chooses Swapcard

Lead Generation

7 Ways to Capture More Leads at Your Event

Life at Swapcard

The Secrets of Swapcard's Remote Onboarding

Event Tech

Emerging Tech for Enhanced Engagement & Wayfinding at Events

Event Networking

What’s the New Trade Show Organizer-Exhibitor Engagement Model?

Event Tech

9 Engagement Ideas for Your Conference Event App in 2024

Newsroom

Swapcard x Jonas Event Technology: Enhanced Event App Experience

Event Tech

How to Maximize Exhibitor ROI at Association Events & Trade Shows

Event Tech

Event Management Simplified: 7 AI-Powered Strategies

Life at Swapcard

Navigating Parenthood As a Remote Worker at Swapcard

Event Tech

10 AI Strategies for Effortless Event Planning

Event Tech

The Top 5 Free Event Apps for 2024

Industry News

ExpoFP & Swapcard Partner for Enhanced Trade Show Experience

Life at Swapcard

A look into Swapcard’s Marketing & Growth offsite 2023

Event Tech

5 Ways To Power Your Event With Swapcard AI

Event Tech

5 Key Trends & Insights for Trade Show Events in 2024

Registration

Launching Swapcard Go: A New Check-in Solution for Easy Event Setup

Registration

5 Tips to Simplify Onsite Event Registration and Check-in

Event Tech

The AI Advantage: Transforming Events for All

Registration

Event Registration: Your Key to Smoother On-Site Events

In-Person Events

The Solution To Your On-site Event Woes: Top Trade Show Platforms 2024

Educational Guides

Budgeting for Your Event Platform: Pricing Models & Hidden Costs

In-Person Events

How To Choose A Trade Show Platform For Your On-Site Event

Newsroom

Swapcard Unveils Game-Changing Registration Upgrades for Events

Event Marketing

Guarantee Exhibitor Success: A 6-Step Guide for Event Organizers

Monetizing Events

7 Smart Strategies to Boost Association & Trade Show Revenue

Monetizing Events

Sign More Sponsors At Association & Trade Shows Events

Event Tech

The Future of Trade Shows: Smart Tech, Personalization, and Community

Community

Cracking the Community Code with Swapcard’s Matt Snodgrass

Educational Guides

Complete Guide to Repurposing Event Content

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Swapcard editorial team

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Jessica Duarte

Product Marketing Manager | Swapcard

Shapes product marketing and go-to-market strategy at Swapcard, drawing on a background in event technology consulting and cross-functional digital marketing leadership.

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Product Marketing, Content Marketing, Digital Marketing Leadership, Event Technology, Project Management, Go-to-Market Strategy

Tui Calvette

Art Director | Swapcard

Shapes visual design and brand systems at Swapcard, with a graphic design background spanning UX, product management, and multicultural creative team leadership.

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Art Direction, Product Management, Design Systems, Graphic Design, UX Design, Team Leadership

Baptiste Boulard

CEO | Swapcard

Voted among the Top 100 most influential people in the event industry, has grown Swapcard's reach and turned its audience into an engaged, global community.

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Business Development, Entrepreneurship, Leadership, Event Technology, Community Building, Public Speaking

Bhavya Sharma

Senior Content Marketing Manager

Bhavya leads content strategy across the funnel at Swapcard, pairing flagship research with storytelling that turns awareness into pipeline.

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Market Research, Marketing Strategy, Content Marketing, Content Strategy, Brand Marketing, Product Marketing

Blessing Lola A.

Senior Content Marketer

Leads content strategy and execution at Swapcard across guides, articles, and event materials, using performance data and AI-powered tools to sharpen messaging and scale output.

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Copywriting, Content Strategy, Content Marketing, Project Management (monday.com), Data Analytics, AI-Powered Content Tools

Laura Vellozo

B2B Marketing Manager

Leads product marketing strategy at Swapcard, shaping positioning, messaging, and go-to-market execution across the platform to support demand generation and revenue growth.

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Product Marketing Management (PMM), Go-to-Market Strategy, Product Marketing, Marketing Strategy, B2B Marketing, Content Strategy

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Event organizer checking swapcard blog to see how to measure event ROI