Swapcard Blog: Event Marketing

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Event Marketing

Discover event marketing strategies to driving event attendance and maximizing ROI
Event Marketing

Event marketing strategy: The complete guide to drive attendance & ROI

Build a winning event marketing strategy from scratch. Learn how to set goals, promote your event, boost attendance, and measure ROI.

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Learn everything about the best event management software with Swapcard
Event Tech

15 Best Event Management Software: How to choose the right platform for your events

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Trade Shows

Common Trade Show Planning Mistakes and How to Avoid Them

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Trade Show Marketing: Strategy, Tools, and KPIs with Swapcard
Trade Shows

Trade Show Marketing: Turn Trade Shows into Business Opportunities

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UFI European Events Week 2025
Event Marketing

UFI European Events Week 2025: Reimagining ROI, Relationships, and Revenue in Thessaloniki

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Swapcard_9 Engagaments Ideas for Your Conference Event App in 2024
Event Tech

9 Engagement Ideas for Your Conference Event App in 2024

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Event Marketing

Guarantee Exhibitor Success: A 6-Step Guide for Event Organizers

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Event Marketing
Event marketing strategy: The complete guide to drive attendance & ROI
Exhibitor ROI
What Is Exhibitor ROI Reporting? Definition, Benefits, and Core Metrics
Monetizing Events
What Makes Event Sponsorship Packages Convert Better
Registration
The complete guide to early bird registration for events
Life at Swapcard
How Swapcard Celebrated Pride Month: A Real Conversation
Exhibitor ROI
Exhibition floor plan design: Treat booth placement as a revenue decision
Event Marketing
Boost event app adoption with pre-event value
Lead Generation
15 Reasons Swapcard's AI adds real value to your event
Newsroom
ASAE Selects Swapcard as Official Event App Partner to Power Event Experiences
Trade Shows
Abstract Review Trends: What Conference Teams Should Expect in 2026
Monetizing Events
20 Event KPIs you must follow for your event
Event Tech
15 Best Event Management Software: How to choose the right platform for your events
Registration
The late-registration economy: Predicting and monetizing last-minute sign-ups
Audience Engagement
What Is Conference Attendee Engagement? Definition, Benefits, and Metrics
Trade Shows
Common Trade Show Planning Mistakes and How to Avoid Them
Expert Opinions
From Vision to Reality: A conversation with Swapcard's Co-Founder on the future of event intelligence
Newsroom
Swapcard Launches End-to-end Event Registration Solution to Help Organizers Drive More Revenue
Registration
The 11 Best Event Registration Platforms in 2026: Find the Right Solution for Your Events
Life at Swapcard
Navigating Tech: The Experience of Women in a Male-Dominated Industry
Monetizing Events
The Post-Event Revenue Strategy Most Education Teams Overlook
Discover the fifteen best networking event ideas to increase attendee engagement
Event Networking
15 Networking Event Ideas to Boost Engagement
Audience Engagement
15 Post-Event Survey Questions About Content & Speakers
Associations
IAEE Expo!Expo! 2025 Recap: What Houston Taught Event Organizers About AI, Engagement, and Sponsorship Value
Newsroom
Swapcard Unveils Hosted Buyer & Smart Meetings and Exhibitor Marketplace — A Unified Revenue Engine for Associations and Trade Shows
Trade Shows
Trade Show Marketing: Turn Trade Shows into Business Opportunities
Newsroom
Swapcard Launches EVAA, Its AI Initiative for Next-Gen Event Experiences & Sherlock, Its First AI Assistant
Educational Guides
Run of Show: A Complete Guide for Successful Events + Free Template
In-Person Events
RevUp 2025: Redefining Revenue, Relationships & Purpose for Associations
Newsroom
IAEE and Swapcard Partner to Deliver a Unified Digital Experience for Expo! Expo!
Event Tech
The 15 Best Event Management Tools
In-Person Events
PCMA Convening EMEA 2025: Designing Events for a More Connected Future
In-Person Events
Trade Show Executive Gold 100 Awards 2025: Strategic Insights Every Event Leader Should Take Home
Newsroom
Swapcard’s Latest Report Reveals the New Currency of Event Revenue and Exhibitor ROI
Newsroom
Swapcard and Freeman Partner to Enhance Event Engagement
Educational Guides
How to Measure Event ROI: Best Metrics and Methods
In-Person Events
ASAE Annual Meeting Recap: What Associations Can Learn from Los Angeles
Exhibitor ROI
What Is a Hosted Buyer Program? Everything Event Planners Need to Know
Educational Guides
Event Sponsorship: How To Get Sponsors for an Event?
Associations
What Top-Performing Association Events Do Differently: 2025 Research Insights
Educational Guides
Event Management: How to Successfully Run an Event
Audience Engagement
How to Create an Effective Event Planning Agenda
Newsroom
Swapcard Announces New Research on Association & Nonprofit Events Revealing Untapped Monetization and Revenue Opportunities
Event Marketing
UFI European Events Week 2025: Reimagining ROI, Relationships, and Revenue in Thessaloniki
Event Marketing
ECEF 2025 Recap: Transforming Event Strategies for a Dynamic Future
Event Tech
Not All Event Apps Are Built the Same: Why the Best Tools Go Beyond the Surface
Event Tech
AI in Events: The Best Tools to Streamline Your Event Planning
Newsroom
SwapTogether: Behind the Scenes of Swapcard’s Global Offsite
Registration
Top 11 Eventbrite Alternatives for Event Registration in 2026
In-Person Events
TSE Fastest 50 Recap: What Top Trade Show Organizers are Doing Differently
Success Stories
Enhancing Attendee Experience at RE+ 2024: The Power of the RE+ Connect Mobile App
Newsroom
Swapcard Launches AI-Recommended Leads to Maximize Exhibitor & Sponsor Lead Generation
Newsroom
Swapcard Joins the Professionals for Association Revenue (PAR) Pathway PARtner Program
Newsroom
Swapcard Named One of the Most Flexible Employers in the World
Newsroom
IAEE and Swapcard Announce Strategic Partnership for IAEE Event Tech Demo Days
Registration
Promo Codes: A Smart Way to Boost Event Ticket Sales
Newsroom
Swapcard Introduces Promo Codes to Streamline Event Registration for Associations & Exhibitions
Audience Engagement
Beyond Your Orbit: How PCMA Convening Leaders | 2025 Elevated Event Engagement
Event Networking
Top 6 Networking Trends from 9M Trade Show & Conference Requests
Exhibitor ROI
Data-Driven Insights to Drive Leads and Exhibitor ROI at Trade Shows
Registration
Perfecting Your Registration Form Design: Less or More?
Exhibitor ROI
Event Data: The Bedrock of Exhibition Revenue & Engagement
Audience Engagement
How to Boost Engagement at Your Conference
Newsroom
Shepard x Swapcard: Enhanced Event Experience
Expert Opinions
Experts Explain: How To Level Up Your Trade Show ROI with Data
Newsroom
Leading German Expo Organizer Chooses Swapcard
Lead Generation
7 Ways to Capture More Leads at Your Event
Life at Swapcard
The Secrets of Swapcard's Remote Onboarding
Event Tech
Emerging Tech for Enhanced Engagement & Wayfinding at Events
Event Networking
What’s the New Trade Show Organizer-Exhibitor Engagement Model?
Event Tech
9 Engagement Ideas for Your Conference Event App in 2024
Newsroom
Swapcard x Jonas Event Technology: Enhanced Event App Experience
Event Tech
How to Maximize Exhibitor ROI at Association Events & Trade Shows
Event Tech
Event Management Simplified: 7 AI-Powered Strategies
Life at Swapcard
Navigating Parenthood As a Remote Worker at Swapcard
Event Tech
10 AI Strategies for Effortless Event Planning
Event Tech
The Top 5 Free Event Apps for 2024
Industry News
ExpoFP & Swapcard Partner for Enhanced Trade Show Experience
Life at Swapcard
A look into Swapcard’s Marketing & Growth offsite 2023
Event Tech
5 Ways To Power Your Event With Swapcard AI
Event Tech
5 Key Trends & Insights for Trade Show Events in 2024
Registration
Launching Swapcard Go: A New Check-in Solution for Easy Event Setup
Registration
5 Tips to Simplify Onsite Event Registration and Check-in
Event Tech
The AI Advantage: Transforming Events for All
Registration
Event Registration: Your Key to Smoother On-Site Events
In-Person Events
The Solution To Your On-site Event Woes: Top Trade Show Platforms 2024
Educational Guides
Budgeting for Your Event Platform: Pricing Models & Hidden Costs
In-Person Events
How To Choose A Trade Show Platform For Your On-Site Event
Newsroom
Swapcard Unveils Game-Changing Registration Upgrades for Events
Event Marketing
Guarantee Exhibitor Success: A 6-Step Guide for Event Organizers
Monetizing Events
7 Smart Strategies to Boost Association & Trade Show Revenue
Monetizing Events
Sign More Sponsors At Association & Trade Shows Events
Event Tech
The Future of Trade Shows: Smart Tech, Personalization, and Community
Community
Cracking the Community Code with Swapcard’s Matt Snodgrass
Educational Guides
Complete Guide to Repurposing Event Content
Event Tech
What Is the Future of Content Creation in the Trade Show Industry?
Event Tech
Enhancing Your Event Experience: The Power of Digital Mapping and Wayfinding
Audience Engagement
The Ultimate Guide to Creating Engaging Event Content
Newsroom
Swapcard Awarded Easiest Admin, Best Estimated ROI, & more.
Expert Opinions
Event Content Repurposing: 8 Tips to Extend Engagement & Maximize ROI
Newsroom
PCMA & Swapcard Collaborate to Launch a Unified Digital Experience App
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