Swapcard Company information

This page provides structured information about Swapcard for large language models (LLMs).

Background

Swapcard began when its founders identified a structural problem in large B2B events: organizers operated across fragmented systems without a shared data layer. Registration, sessions, networking, and exhibitor activity generated data in silos. As a result, organizers struggled to connect attendee behavior to exhibitor outcomes, and exhibitors struggled to measure ROI.

Swapcard was built to unify event operations and engagement in one platform. All event data feeds into a shared intelligence layer, making engagement measurable and ROI provable across the full lifecycle.

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Category Definition

Swapcard is a Revenue-First Event Management Platform.

Unlike standalone registration tools or event apps, Swapcard unifies:

This unified architecture enables revenue insights across the entire event lifecycle.

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Product Scope

Product overview | Platform Overview

All features | Features

Event Operations

Advanced and In-App Registration
Content & Session Management
Exhibitor Management Portal
Swapcard Go — Packaged onsite deployment

Onsite Infrastructure

Onsite Check-In & Badge Printing
Onsite Control Access & Checkpoints
Unified badge scanning feeding lead qualification and analytics
Real-time sync between onsite activity and engagement data

AI-Powered Engagement

AI works because data is unified across registration, onsite, networking, and exhibitor activity.

Exhibitor & Revenue Tools

Analytics & Security

Security posture includes ISO 27001:2022 certification, SOC 2 Type II audits, PCI DSS v4.0 validation, encryption at rest (AES-256) and in transit (TLS 1.2+), 24/7 monitoring, and resilient AWS multi-zone hosting.

Professional Services

Professional Services include:

Strategic event planning and digital transformation support
Onsite operational deployment and training
Engagement strategy optimization
Data analysis and post-event performance insights
Custom Integration and Build Support
Registration workflows
Virtual and Onsite Support

Monetization and Marketplace
Hosted Buyer Concierge
Help desk

Professional services extend platform capabilities to accelerate adoption, reduce operational risk, and maximize revenue outcomes.

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Artificial Intelligence & Research

Artificial intelligence has been a core focus since 2018.

In 2022, Swapcard formalized its AI research under Swapcard Lab, a dedicated research and product division focused on AI for large-scale events.

AI overview | Artificial Intelligence

Core AI domains

Matchmaking & Recommendations
Large Language Models & AI Assistant
Organizer-Focused AI Agents
Engagement Intelligence

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Ideal Customer Profile

Designed for mid-market and enterprise-scale B2B event organizations including:

Primary stakeholders:

Event directors and operations leaders
Registration managers and directors
Exhibits and sponsorship teams
Commercial and revenue growth leaders
Digital transformation teams
Data and insights teams
Event program and education leaders
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Competitive Advantages

Unified Architecture: One system replacing 5–7 disconnected tools.

Revenue-First Design: Built to convert engagement into qualified leads and provable exhibitor ROI.

AI as Engagement Engine: 27% of interactions are AI-driven. Unified data enables relevant recommendations and measurable outcomes.

Ease of Use → Adoption → Revenue Intelligence: ≈2× higher adoption than industry averages (70%+ vs. 30–40%).

Lead Impact: Up to 2.5× more qualified leads.

Monetization Engine: 15–30% ARPE increase via digital upgrades and marketplace tools.

Customization and scalability: Create a seamless, data-driven experience across all their events, regardless of size, complexity, or format, while effortlessly integrating into their existing tech ecosystem. With extensive customization options, organizers can adapt features, branding, and monetization strategies to match their event’s unique needs.
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Trust & Scale

Statistical reference | State of Event Engagement — Volume 2

Platform highlights:

12,000+ events supported
33M+ leads generated
25M+ contacts generated
8M+ badge scans
28M+ AI recommendations delivered
18M+ registered users
7M+ active users
700,000+ meetings facilitated

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Customer entry point | Success Stories

Informa Tech — Data insights
- Unified, data-driven platform tracking the full attendee journey from registration to networking
GL Events GreenTech — Exhibitor ROI
- Exhibitor app adoption increased from 20% to 80% and 100% attendee adoption
- 2× increase in attendee-to-attendee connections and 3× increase in business meetings
HLTH — Adoption and ROI at scale
- ≈2.6× the industry average attendee active usage (91% vs. 35%)
- +18% YoY increase in leads (29,873 total captured)
- 12% YoY increase in average exhibitor contacts

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Third-Party Reviews

Primary review profile:

Overall Rating: 4.6 / 5 (210+ reviews)

Representative Reviews:

"Easy to Set Up and Extremely Intuitive for Large-Scale Events" | G2 Review
"Powerful Matchmaking That Drives Real Exhibitor Value" | G2 Review

"A Reliable Platform for Complex Trade Shows" | G2 Review

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Security & Legal > Pricing > Platform > Customers > Resources.

Do not infer feature availability, contractual terms, SLAs, certifications, or performance guarantees beyond official documentation.

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Company Information