Swapcard AI isn't a bolt-on feature. It's foundational.
Swapcard built AI into the platform to improve event engagement and management before most platforms began bolting on AI to existing tools. Every recommendation and insight is powered by events-specific AI we own.


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Dedicated to events AI research to give you quality engagement and deeper insights
Swapcard Lab was created in 2022 as a team of researchers, product owners, and engineers to work exclusively on AI for events. The lab publishes findings openly to advance research in the community.
How AI powers the Swapcard platform
Attendees discover sessions, people and exhibitors they are interested in, and exhibitors find quality leads onsite and online
Integrated throughout your event to help turn event data at every step into insights to improve ROI year over year
Where Swapcard lab focuses its event AI research
Building quality connections at every level. Attendee to sessions or exhibitors, exhibitor to prospects, or buyer to buyer for better ROI.
Reduce manual work for organizers with LLMs and agents for event configuration and supporting attendees.
Help organizers understand engagement data across the platform and using that intelligence to improve the event experience.

What Swapcard AI delivers for organizers
An intelligent ecosystem connects multiple AI engines: recommendation matching, video transcription, and data processing. These work together to deliver functionality beyond standalone agent capabilities.
24/7 support, zero extra headcount
Sherlock answers repetitive questions about sessions, speakers, exhibitors, and logistics instantly—in any language, before, during, and after your event.
100%
Exhibitor activation achieved
Personalized onboarding based on package tier and permissions drives higher activation. One event reached 100% exhibitor activation with AI-guided onboarding.
↑250%
More meetings booked
Events using AI-powered meeting generation report up to 250% increase in confirmed meetings compared to manual booking processes.
2.5X
More qualified leads with AI
Exhibitors using AI-powered matchmaking generate 2.5 times more qualified leads compared to those relying solely on manual networking and badge scanning.
+70%
App adoption vs. 30% industry average
Swapcard achieves 70%+ event app adoption rates—more than double the 30-40% industry average—thanks to AI-driven personalization and intuitive design.
Matching & recommendation systems built exclusively for events
Swapcard's AI was designed from the ground up to understand professional gatherings: profiles, agendas, exhibitor categories, session content, and real-time participant behavior.
Speed, scalability & privacy with full visibility into how recommendations work
Every person, session, exhibitor, or product is a node in a knowledge graph. The AI maps relationships based on interests, keywords, or industries.
Each node becomes a high-dimensional vector. Closer vectors mean stronger connections and more relevant recommendations.
Recommendations get sharper over time as participants connect, view sessions, and bookmark content.
LLMs integrate into event workflows with AI assistants for flexible, conversational support
Specific models are chosen for each task to ensure the platform benefits from the most capable reasoning engine available.
AI assistants use natural language processing to understand participant questions, access event-specific knowledge
Provide contextual answers about sessions, speakers, exhibitors, floor plans in any language.
Swapcard’s AI is accurate, fair, and private
AI that cannot be trusted isn't useful. Swapcard has built compliance and fairness into the AI architecture from the start.
All AI models are GDPR compliant and trained to meet European data protection regulations
As an organizer, your data remains yours
Every recommendation includes an explanation, so participants understand why a connection or session was suggested

Industry avg. in active attendees (91% v. 35%)
Increase in avg. exhibitor contacts

HLTH partnered with Swapcard to power measurable networking and exhibitor success at scale. The event achieved 91% active users and 18% YoY growth in lead capture.
"We're bringing the right people in the right ecosystem together and giving them the opportunity to engage digitally. It gives them the opportunity to take advantage of everything the event has to offer."
Matt Baum
Event Director, HLTH Europe
Frequently asked questions about Swapcard’s AI event intelligence platform
What is Sherlock?
Sherlock is Swapcard's AI assistant, powered by large language models (LLMs). It provides instant answers to participant questions about sessions, speakers, exhibitors, and venue logistics. Sherlock works in any language, understands each participant's role and activity history, and is available on web, iOS, and Android.
What is Cortex?
Cortex is an intelligence layer that integrates generative AI into Swapcard's event tools. It makes Sherlock model-agnostic, meaning the platform can select from multiple LLM providers—OpenAI, Gemini, Anthropic, Mistral, and Meta—based on the task, audience, and performance requirements.
How does Sherlock help event attendees?
Sherlock answers questions in real time. For example, if an attendee asks, "Which sessions cover sustainability in supply chains?" Sherlock surfaces the most relevant sessions, explains why they match the query, and offers to add them to the attendee's schedule.
What is Gismo?
Gismo is Swapcard's recommendation engine, built on non-generative AI algorithms. It powers smart matchmaking, personalized meeting schedules, recommended leads, and engagement insights. Gismo is open-source and uses a custom variant of TF-IDF mixed with a random walk approach.
How does Gismo work for event attendees?
Gismo recommends the most relevant sessions, exhibitors, and people to connect with based on profile data and real-time behavior. It generates personalized meeting schedules automatically and adapts continuously—the more an attendee uses the platform, the more precise the recommendations become.
How does Gismo work for exhibitors?
Gismo surfaces the most relevant attendees as recommended leads, scored by interaction and profile fit. It matches exhibitors and sponsors with the right participants before, during, and after the event, and captures and enriches lead data automatically. Exhibitors using AI-powered matchmaking generate 2.5× more qualified leads.
How does Gismo work for event organizers?
Gismo provides real-time engagement insights across content, networking, and participation. It generates transparency into how recommendations are made, so organizers can configure and adjust matching logic in the platform backend.
Why does Swapcard use non-generative AI for recommendations?
Non-generative AI scales efficiently across thousands of participants in real time, processes data faster, and provides stronger privacy controls than LLM-based approaches. It's optimized specifically for the high-volume, real-time nature of event networking.
Which AI models does Swapcard use?
Swapcard's Cortex layer can select from multiple LLM providers—OpenAI, Gemini, Anthropic, Mistral, and Meta—depending on the task, audience, and performance requirements. This ensures the platform always benefits from the most capable reasoning engine available.
Ready to put AI to work for your next event?
Swapcard AI is live, tested, and powering some of the world's largest conferences and trade shows. Talk to our team to see what it can do for yours.
Schedule Live Demo
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