Mapping the Modern Event: Data-Driven Insights on Networking, Sponsorship, and the Future of AI
What you'll learn
1. Understand emerging patterns in sponsor performance, exhibitor ROI, and the rise of digital lead generation—plus how to use these insights to future-proof your event strategy.
2. Discover how AI is reshaping attendee journeys by unlocking smarter matchmaking, frictionless guidance, and more meaningful interactions at scale.
3. Get a clear roadmap for building a unified data foundation that strengthens your organization’s competitive moat and positions you for the next century of event innovation.
Transcript
Insights from 2,000+ Events: Explore key learnings from our research into engagement trends across trade shows, exhibitions, and conferences. AI Technology and Engagement Patterns: Discover the technologies and behaviors that drive meaningful connections and lead generation.
About the Experts
Bob Chain
Global Head of Strategic Accounts
.svg)
Bob is a skilled event producer with over a decade of experience in the exhibition industry. Currently, as the Global Head of Strategic Accounts at Swapcard, he develops multiyear events to transform attendee experiences and drive business results. Bob has partnered with brands such as Informa, SXSW, NAMM, and Nike in developing and executing experiential marketing activations. He has spoken at events like Expo! Expo!, EduCon, and Event Tech Live, as well as voiced two industry podcasts. Additionally, he is an alumnus of PCMA’s class of 20 in their 20s & Conference News' 20 under 30.
Nina Xiao
VP of Digital and Marketing at Informa Markets
Accomplished integrated marketing progressional with ~20 years experience in driving product strategy, business insights, customer success and operations excellence for wide range of businesses. Extensive knowledge and experience in digital marketing and advertising, marketing technology, eCommerce and AI.
Turn event engagement into revenue
Share your challenges & get actionable advice on how to improve your events and delight your attendees.
