Increase Exhibitor ROI. Boost Retention. Grow Revenue.
Deliver 5x more qualified leads, prove ROI with data that stops discount requests, and unlock €180K average in new revenue streams. Turn one-time exhibitors into loyal, high-spending partners.
Schedule live demo
Three results that change how you sell
€180K
Unlocked average in marketplace revenue
Plus premium packages at 2-3x pricing through hosted buyer programs. Grow exhibitor spend by 35% without adding sales headcount.
↓85%
Less time on exhibitors logistics
Teams report an 85% reduction in time spent answering questions, sending quotes, and handling manual setup.
78%
Exhibitors report higher ROI
Exhibitors who purchase services report higher ROI and are more likely to return the following year.
One dashboard for lead generation before, during, and after the event
Swapcard AI matches exhibitors with high-intent attendees before the event, with 60% of meetings booked before doors open.
Smart badge scanning with intent scoring captures onsite activity in real time. Post-event dashboards surface lead quality, pipeline estimates, and peer benchmarking data, not just badge scan counts.
Match exhibitors with high-intent attendees based on job role, interests, and past behavior
Enable attendees to book 1-on-1 meetings directly from exhibitor profiles
Capture leads onsite via smart badge scanning with notes, tags, and lead scoring
Push leads automatically to Salesforce, HubSpot, or any custom CRM
Deliver post-event ROI dashboards exhibitors can share with their leadership team
Self-service exhibitor portal synced with your booth sales system
Exhibitors self-manage everything: staff registration, document uploads, add-on purchases, and package upgrades. Native integration with Map Your Show, A2Z, and Expo Logic auto-triggers onboarding as soon as a booth is selected. Your current floor plan workflow stays intact.
Seamless Floor Plan Integration
Exhibitor selects booth in your floor plan software (A2Z, MYS, etc.)- Auto-triggers portal access + onboarding workflow
- Bi-directional sync – booth changes update automatically in both systems
- You keep existing vendors – no migration, no disruption
Automated Onboarding & Self-Service
- Auto-Enrollment – Booth purchase triggers portal access and welcome email
- Task Checklist – Smart reminders based on deadline proximity and completion status
- Document Collection – Insurance, W-9s, booth designs uploaded with version control
- Staff Badge Management – Add/remove booth staff, assign permissions, print badges
- Booth Profile Setup – Upload logo, description, products, videos, social links
- Meeting Management – Accept/decline requests, view calendar, message attendees
One dashboard to capture, qualify, and convert leads across the entire exhibitor event salescycle
By eliminating data silos and app-switching, Swapcard ensures exhibitors capture 2.5x more qualified leads and have the hard data they need to justify their renewal.
Pre-Event: High-Intent Prospecting
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AI Matchmaking: Automated recommendations based on attendee interests and roles.
Meeting Requests: 1-on-1 booking with native Google/Outlook calendar sync.
Attendee Search: Advanced filtering by job title, company, and industry.
Profile Tracking: See who viewed the booth and track early engagement signals.
Onsite: Frictionless Lead Capture
Smart Badge Scanning: Rapid QR and NFC capture via the iOS/Android app.
Lead Qualification: Built-in BANT forms, custom tags, and lead scoring.
Business Card OCR: Instantly digitize physical cards into the dashboard.
Offline Mode: Capture leads without WiFi; sync automatically when reconnected.
Post-Event: Seamless Conversion
CRM Integration: Auto-sync leads to Salesforce, HubSpot, and Marketo.
Lead Segmentation: Filter by intent, quality score, or meeting status.
Follow-Up Campaigns: Send targeted emails directly from the exhibitor portal.
Pipeline Tracking: Monitor the journey from initial scan to closed-won deal.
Self-serve upgrades your exhibitors, with zero effort from your sales team
Unlock €180K in revenue with the Exhibitor Marketplace, a self-serve storefront where exhibitors purchase premium visibility, AI matching priority, sponsored content, lead tools, and meeting access. Pricing, payments, and provisioning are handled automatically.
Sell app homepage ads, banner placements, and sponsored push notifications
Offer AI matching boosts, featured listings, and floor plan logo placements
Package lead retrieval and meeting priority as purchasable upgrades
Automate billing, fulfillment, and access provisioning with no manual steps
Create unlimited product tiers that adapt to your sponsorship strategy
Guaranteed high-value meetings exhibitors cannot source anywhere else
Automate VIP buyer programs end-to-end, from invitations and meeting quotas to AI matching, scheduling, and compliance tracking. Sell premium packages built around guaranteed high-value meetings that give your best exhibitors access to pre-qualified, decision-ready buyers.
Recruit and vet buyers using a configurable application and qualification workflow
Set meeting quotas and apply company-level matching rules automatically
Pre-book full meeting calendars before the event opens
Track no-shows, reschedules, and program completion in real time
Deliver post-event proof-of-meeting reports for exhibitor ROI reviews
Swapcard was an incredible partner for the Hosted Buyer Program. PCMA has hosted buyer programs for years, and we have used numerous platforms for the meeting side of the program. The Hosted Buyer Meeting platform in Swapcard was adaptive, intuitive, and user friendly for our team and the users.
We're bringing the right people in the right ecosystem together and giving them the opportunity to engage digitally. It gives them the opportunity to take advantage of everything the event has to offer.
"Swapcard allowed us to quickly track the number of visitors and manage the traffic at the stand. It enabled direct interaction with visitors, allowing us to quickly connect them with the right person at the booth and showcase the right services.”
Data your exhibitors can take back to their leadership team
Stop renewal price negotiations before they start. Exhibitors who can see their leads, meetings, pipeline value, and benchmark performance have a clear, data-backed reason to return. Every exhibitor receives a shareable post-event report built for their decision-maker, not just their booth team.
Break down leads by quality score, engagement level, and buying intent
Show meetings completed across the event lifecycle: pre-event, onsite, and follow-up stages
Estimate pipeline value based on attendee profiles and engagement signals
Benchmark performance against exhibitors with comparable booth sizes
Format reports for C-suite sharing so exhibitors can justify next year's budget internally
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For sales teams with more exhibitors than bandwidth, let Swapcard sell digital upgrades on your behalf
The Revenue Boost team contacts your exhibitors directly, promotes premium upgrade packages, handles objections, and closes deals. Revenue flows to you. Billing and fulfillment are automated. You focus on your top-tier sponsors while Swapcard manages the long tail.
Reach every exhibitor in your portfolio with personalized upgrade outreach
Trust a professional sales team to help you promote AI matching, sponsored content, and lead tools
Operate on a success-based model: we earn only when exhibitors buy
Track sales activity, conversion rates, and revenue in a weekly performance report
Built for events with 200 or more exhibitors and a small in-house exhibits team
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Ready to grow your exhibitor program?
Book a demo and see how Swapcard helps sponsorship and exhibits directors prove ROI, open new revenue streams, and keep their best exhibitors coming back.
- Real ROI data from similar events
- Exhibitor Marketplace revenue projections
- Hosted buyer program pricing strategies
- Lead generation benchmarks vs. your current setup
Schedule Live Demo
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