More Exhibit Revenue, Less Work: Introducing the Exhibitor Marketplace
February 26, 11:00 AM ET
In this product-focused webinar, we’ll walk through the Exhibitor Marketplace, Swapcard’s new self-service offering.
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Exhibitors today value quick access, autonomy, and add on options that adapt to their goals and organizers need scalable ways to monetize that engagement without adding operational complexity. We’re introducing a new way for organizers to monetize exhibitor engagement with less effort and more flexibility.
In this product-focused webinar, we’ll walk through the Exhibitor Marketplace, Swapcard’s new self-service offering that allows exhibitors to browse, purchase, and activate digital products directly from the platform, while organizers unlock incremental revenue without upfront costs or added operational burden.
What you'll learn:
- How to increase add-on and upgrade sales with the Exhibitor Marketplace
- How self-service purchasing removes friction for both exhibitors and organizers
- Exhibitor Marketplace: product capabilities and dedicated support
- How to launch a “set it and forget it” monetization strategy for your event
- Best practices to promote the marketplace and maximize adoption
Transcript
Insights from 2,000+ Events: Explore key learnings from our research into engagement trends across trade shows, exhibitions, and conferences. AI Technology and Engagement Patterns: Discover the technologies and behaviors that drive meaningful connections and lead generation.
About the Experts
Nina Bourotte
Strategic Account Manager at Swapcard
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Nina Bourotte started her career with POKEN and VISIT by GES, before joining Swapcard in late 2020 amidst a significant industry crisis. Her expertise and enthusiasm quickly set her apart, propelling her to a prominent role in the Strategic Account Management team within just a few years.
Being in the event tech industry for nearly a decade, she’s worked alongside international organizations, including the OECD, the Olympic Committee, and Veterans associations.
From NFC engagement platform to registration & onsite services providers, Nina possesses a comprehensive understanding of the organizer/visitor/exhibitor journey and is well-equipped to guide us into the future.
Jessica Duarte
Swapcard PMM & Former NAMM Associate Director
Senior Technology Leader with 20+ years of experience driving digital transformation in retail, associations, events, and the music products industry. Proven track record of implementing enterprise-wide solutions that streamline operations, project management, and marketing.
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