Build a hosted buyer program that pays off
Swapcard's Hosted Buyer program runs on user-driven selection, AI-powered matching, and a flexible rules engine.
From buyer application to post-event ROI reporting, everything runs in one integrated platform—not bolted on.
.png)
Deliver results your exhibitors and participants can measure
Qualify the right buyers, remove operational friction, and convert access into revenue. Swapcard is built to deliver all three.
Vet and qualify buyers before they arrive
Swapcard registration automates vetting and approval, while advanced scoring and document collection run through external forms (HubSpot, Launchpad) that sync qualified data via API.
Build multi-page application forms with custom fields and conditional logic using In-app or Launchpad registration
Use moderated registration to review applications and accept, reject, or waitlist buyers
Collect qualification data through custom fields (purchasing power, interests, buyer requirements)
For advanced workflows including automated scoring, integrate external qualification forms that sync data via API
Send branded notifications automatically to applicants based on their status
Let participants choose who they want to meet—then generate the schedule
Swapcard uses participant selection, not forced matching. Buyers and sellers indicate preferences ("Highly interested," "Interested," or "Not interested"), then organizers generate meetings for review.
AI recommends relevant matches based on profile data, behavior, and your matching rules
Configure mutual selection by creating two selection pages (buyers select sellers, sellers select buyers) and prioritizing mutual matches during generation
Generate meetings in draft mode so organizers can review before confirming and sending to participant schedules
Control when selections open or close, and who can select whom using group-based rules
.webp)
Match buyers to the right sales representatives, with smart company controls
Swapcard registration automates vetting and approval, while advanced scoring and document collection run through external forms (HubSpot, Launchpad) that sync qualified data via API.
Participants select individual people to meet from a filterable list (can filter by company name, category, and custom fields)
Configure rules to prevent people from the same company meeting multiple people from another company
Set limits so a buyer meets only one individual from a company, even if multiple people from that company were selected
Exhibitor teams can manage incoming meeting requests and assign them to appropriate representatives via the Exhibitor Center
Run hosted buyer & open networking simultaneously in the same event without conflict
Set meeting quotas per buyer, per exhibitor, and per company
Apply priority tiers with granular scoring that goes beyond high, medium, and low
Define time slots, locations, and wayfinding instructions per meeting type
Define participant groups and control who can select whom (buyer groups, exhibitor groups, VIP tiers)
Set minimum and maximum selection limits per participant
Exclude specific categories or company types from matching with certain buyer groups
Manage the day in real time, without chaos
Participants are sent reminder notifications on mobile app and meetings can be marked as held or not held to track attendance. Every meeting's status feeds into post-event reporting.
Participants use the mobile app to view meeting locations and wayfinding instructions
Participants mark meetings as "Great / Not great / Was not held" after each meeting to capture real-time feedback
Organizers mark attendance in Studio (attended/absent) for contractual compliance and audit trails
Track no-show incidents via participant feedback or manual attendance marking
Reschedule meetings on the day without rebuilding the full schedule
.svg){kind=logo}
Meetings planned
completion rate during selection
↑32%
Average revenue lift per exhibitor after launching the Exhibitor Marketplace.
Sell guaranteed meeting quotas & track fulfillment against commitments
List hosted buyer packages as purchasable products in the Exhibitor Marketplace
Set tiered pricing: 5, 10, or 15 guaranteed meetings per exhibitor at different price points
Purchases activate automatically: exhibitors gain access to meeting management tools immediately
Track package sales, meeting quota usage, and program revenue in one dashboard
Connect package purchases to your existing exhibitor registration and payment workflow
Sync revenue data back to your CRM for pipeline reporting and renewal tracking
Prove the ROI of every meeting you deliver
Swapcard's analytics dashboard surfaces the metrics that matter most: for exhibitors deciding to renew, for buyers deciding to return, and for organizers building the case for a larger program next year.
Track meetings scheduled vs. held, with no-show rates broken down by exhibitor and buyer
Report meetings per hosted buyer against your program target
Score match quality based on mutual interest percentage and post-meeting feedback
Export meeting summary reports formatted for exhibitor ROI reviews and sponsor decks
Sync meeting data and leads to Salesforce or HubSpot for pipeline and deal tracking
.webp)
Run a program your exhibitors will not miss
See Swapcard's Hosted Buyer program in action, tailored to your program's complexity. Every demo walks through the full workflow, from buyer application to post-event ROI report.
Schedule Live Demo
By submitting this form, you agree to receive periodic emails on insightful content related to events and our product, and in accordance with our Privacy Policy. You can, of course, change your preferences or unsubscribe at any time.
.svg)
.svg)
.svg)
.svg)
.svg)
