The Exhibitor Friction Report: What 500 Exhibitors Say They Actually Need From Your Event
You know the pattern: exhibitors arrive with high expectations. They leave with incomplete leads, fragmented data, and difficulty justifying next year's budget.
We asked exhibitors directly what was holding them back.
The answers clustered around three interconnected challenges: generating and engaging leads at scale, navigating setup & operational difficulties, and proving ROI when activity is spread across multiple systems.
Organizers now have an opportunity to address these challenges through a more connected exhibitor experience, while generating long-term recurring revenue.
What you'll get:
- Insights on the top three challenges B2B exhibitors are facing, backed by data from 500+ surveyed exhibitors across sales, marketing, product, and operations
- A scalable Exhibitor Marketplace model designed to improve exhibitor success and generate predictable revenue without adding overhead
- Three concrete ways organizers can use this model to improve lead capture and qualification at scale, simplify workflows and reduce operational friction, and improve ROI visibility and prove event impact
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