BRANDED EVENT APPS
Strengthen your event brand with white-label apps
Swapcard provides consistent branding across web, mobile apps, and communications in one easy-to-use setup.
Customize the experience by audience segment so attendees, exhibitors, and staff each see what's relevant to them, all with your organization's look and feel.
Unify branding across web & mobile apps for a consistent event experience
Ensure attendees, exhibitors, and staff interact with the same cohesive interface and navigation no matter where they engage.
Web + mobile parity
Shared navigation model and styles so the experience stays familiar before, during, and after the event.
Per-event brand profiles
Set colors, typography, logos, and domains per event without touching your global setup.
Audience-specific UX
Control who sees what. Set menus, permissions, and agendas for VIPS, attendees, exhibitors, or speakers,.
Build branded home pages for every audience segment with the ease of drag-and-drop
Personalize what each attendee sees by ticket type or audience group while keeping the overall brand look consistent.
Add and rearrange sections like banners, session lists, sponsor spots, and multimedia blocks.
Design different layouts and navigation per ticket type or audience group.
Sync updates instantly across all devices to avoid confusion.
Lock in your palette, fonts, and icons while giving teams flexibility on content.
Keep communications on-brand across every touchpoint
Reinforce your brand across emails, sender domains, and app store listings to ensure consistent recognition and trust.
Branded communications: Use your sender domain and templates for emails and in-app messages.
Push & notifications: Configure names and icons so alerts originate from your brand.
App-store presence: Publish under your Apple/Google developer accounts for full publisher control.
Easily adapt your mobile app setup to match your organization’s branding & event needs
Configure visuals, permissions, and technical settings in the Event Studio for a smoother launch process.
What you set up
Schedule or send immediate updates via Event Studio
What you hand off to IT
Send targeted sponsor messages to specific attendee segments.
What’s the difference between the container vs. branded app for your event?
Both options give you control over branding and segmentation. The choice comes down to publisher identity and launch speed.
Web + Mobile theming
(colors, fonts, logos)
Per-event brand profiles
Segment-specific home pages & menus
Branded emails & in-app messages
(your domain)
Only White- Label
App icon & app name
Shared container naming constraints
Fully custom, per your brand
App-store publisher name
Swapcard or shared publisher
Your organization
(Apple or Google accounts)
Custom URLs/domains
Only White Label
Event, comms, and app listing alignment
SSO (SAML 2.0)
Timeline to launch
Faster because there is no new publisher setup
Longer because of store accounts, reviews, assets
Best for
Quick brand control with minimal IT
Full control over store presence and app identity
Why organizers love it
Build memorable events with event engagement software tailored to your organization type.
Trade show organizers: Exhibitors and attendees use apps with your brand, not ours.
Associations: Members access content under your identity across all channels.
Media companies: Publish under your masthead with full control over app store presence.
Corporate: Maintain brand consistency across internal and sponsor-facing touchpoints.
Frequently asked questions about branded & white label event apps
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Yes. Customize colors, fonts, logos, app icon, URLs and email domains so your attendees see only your brand.
No. Use the 100% no-code, drag-and-drop Home Page Builder without technical resources.
List your branded app in the Apple App Store and Google Play under your brand name. Work with our team for setup and submission.
Yes. Schedule or send real-time push notifications targeted by role, activity or attendee type.
Yes. Configure SSO via SAML 2.0 with the Branded App / White-label add-on directly in Event Studio.
Yes. Associations running multiple events per year use one branded app as a year-round member hub. Trade show organizers typically create one app per event, depending on attendee and exhibitor overlap.
- App icon: 1024 x 1024 px (PNG or JPEG, no transparency)
- Launch screen: 1125 x 2436 px (PNG format)
- Logo: Preferably SVG, square with no gradients, white background recommended
- Android banner: 1024 x 500 px for Play Store link
- Supported OS: Android 9.0+ and iOS 15.0+
- App name: 30 characters maximum in store listing (12 recommended below icon)
Explore how white-labeled event apps drive engagement & protect your brand equity
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