Enhancing Attendee Experience at RE+ 2024: The Power of the RE+ Connect Mobile App

At Swapcard, we're dedicated to transforming event experiences through innovative technology. Our collaboration with RE+ 2024, North America's largest renewable energy conference, exemplifies this commitment. With over 40,000 clean energy professionals converging at the Anaheim Convention Center, seamless navigation, engagement, and access to information were paramount. The RE+ Connect Mobile App, powered by Swapcard, in partnership with Freeman and Crowd Connected, enhanced the attendee experience and simplified event operations.

Empowering Attendees with Advanced Navigation

Navigating a massive venue like the Anaheim Convention Center can be overwhelming, even for the most seasoned event attendees. The RE+ Connect Mobile App solved this challenge with navigation features designed to make every journey across the show floor intuitive and efficient. A key innovation was the integration of blue dot technology, allowing attendees to see their exact location on an interactive floor plan of the venue.

This real-time location awareness enabled attendees to move confidently from one session to another, locate exhibitors, and explore areas of interest without frustration. By removing the friction of getting lost or wasting time figuring out where to go, the app helped attendees focus on what mattered most—connecting, learning, and doing business.

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Seamless Access to Real-Time Event Information

In addition to smart navigation, the RE+ Connect Mobile App functioned as a powerful information hub. Attendees could access personalized agendas, browse session schedules, view speaker details, and bookmark sessions they didn’t want to miss. Exhibitor profiles were easily accessible, offering details about products, services, and booth locations.

Real-time updates ensured that users stayed informed about any changes to sessions, room locations, or event announcements. Push notifications kept everyone in the loop, whether it was a reminder for a keynote or an alert about a networking opportunity. With everything centralized in a single platform, the app eliminated the need for printed materials and disjointed communication channels.

Boosting Engagement for Attendees and Exhibitors Alike

While attendees benefited from a personalized and seamless experience, exhibitors also saw significant value from the platform. With built-in lead capture tools, matchmaking algorithms, and engagement tracking, exhibitors could identify and connect with high-potential leads before, during, and after the event. These AI-enhanced tools allowed for better-qualified conversations and a clearer understanding of ROI.

By enabling more meaningful interactions between attendees and exhibitors, the app helped maximize the value of every minute spent on the show floor.

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Positive Feedback and a Glimpse Into the Future of Events

The response from RE+ 2024 attendees was overwhelmingly positive. Users praised the precision of the blue dot navigation, the convenience of having centralized information, and the app's overall usability. For many, the RE+ Connect Mobile App became an essential part of their event journey, not just a nice-to-have.

This feedback reinforces what we at Swapcard have long believed: technology should elevate the human experience, not complicate it. In large-scale events like RE+, where the stakes are high and expectations even higher, intuitive digital solutions can make all the difference.

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Conclusion

The success of the RE+ Connect Mobile App at RE+ 2024 underscores the transformative role that technology can play in the live events industry. From simplifying wayfinding to streamlining communication and boosting business outcomes, the app proved to be a cornerstone of attendee satisfaction and event success.

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A Collaborative Success

The success of the RE+ Connect Mobile App was made possible through a strong collaboration between Swapcard, Freeman, and Crowd Connected, who brought this vision to life together. It’s a testament to what’s possible when event organizers embrace technology not just as a tool but as a strategic catalyst in shaping event experiences. As we look ahead, we’re excited to continue innovating and powering events that not only meet expectations but also exceed them.