SPonsor & Exhibitor management Tools
Turn exhibitors & sponsors into your biggest advocates
With Swapcard’s sponsor and exhibitor management tools, give partners more than booth space. Equip them with lead capture, relevant matchmaking, and branded profiles to deliver the ROI needed to keep returning.
Empower exhibitors with tools to convert leads, not just collect them–right from their pocket.
Easy team coordination
Invite team members, assign roles, and track lead interactions across the entire team.
Team's Contacts Dashboard
Easily access a centralized list of contacts with detailed, organized information.
Branded company profiles
Showcase your products, services, and content with customizable profiles designed to attract the right audience.
Real-time lead capture
Automatically collect and qualify leads from badge scans, profile views, chat interactions, and meetings.
Simple contact management
Filter, sort, and export leads with one click, using notes and tags to prioritize outreach.
Insights that drive ROI
Track booth traffic, content engagement, and team performance to understand and demonstrate event value clearly.
Discover how GL Events drove 3x more business meetings for exhibitors while achieving 80% exhibitor app adoption at BePositive.
Help exhibitors capture better leads & convert them faster
With Swapcard’s exhibitor management software, help exhibitors easily capture, qualify, and convert leads for increased ROI.
Badge scanning, redefined: Scan badges with one tap and instantly pull complete attendee profiles.
Real-time sync & exports: No waiting for post-show reports. Access, organize, and export leads immediately.
All interactions = possible leads: Automatically track meetings, profile visits, and chat messages, adding them directly to lead lists.
Centralized lead dashboard: View, sort, and collaborate on leads from one shared dashboard, in real-time.
Swapcard helps you provide exhibitors with management tools that go beyond contact info and deliver the context needed to close deals.
Let AI automatically surface the right leads
Swapcard offers AI-powered recommendations that boost exhibitor success with relevant meetings and better post-event conversion rates.
Behavior-based insights: Recommendations update in real-time based on attendee actions—sessions attended, profiles viewed, and selected interests.
Integrated into the Exhibitor Center: Recommended leads appear directly inside each exhibitor’s dashboard, no extra tools needed.
Transparent engagement data: View reasons for recommendations and track interactions to refine follow-up.
Make it simple for attendees to book meetings with exhibitors, and easy for exhibitors to reach out first
Company-based booking
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Allow attendees to request meetings with a company, increasing brand visibility and leads.
Exhibitor-initiated outreach
Browse attendee profiles, send meeting requests, and fill schedules with high-value prospects.
Role-based access & control
Admins and collaborators manage availability, meeting requests, and outcomes based on their role.
Mobile-first meeting management
Manage meetings via mobile app with real-time notifications and updates.
Optimized meeting-to-lead conversion
Each meeting automatically generates a lead profile with notes, tags, and contact details.
Match qualified buyers with exhibitors & schedule high-value hosted buyer meetings at scale
Manage meeting allocation based on preferences and availability with automated meeting scheduling.
Schedule one-on-one and group sessions directly within the platform.
Ensure pre-scheduled meetings appear in participant schedules with seamless event agenda integration.
Provide detailed data on attendance, meeting performance, and engagement for trackable ROI.
Improve sponsor visibility & awareness with high-impact placements across your event platform
Target engaged attendees with premium banner ads
Display sponsored ads on high-traffic pages (Home, Agenda, Speakers, Exhibitor lists) across desktop and mobile.
Get context with in-depth performance metrics
Provide sponsors detailed reports on views, clicks, and conversions to prove ROI.
Spotlight sponsors on the Home page
Give teams full control to showcase their booth and convert interest into leads.
Export stats on ads to gauge performace
Access and export ad performance data to share with stakeholders or sponsors.
Frequently asked questions about sponsor & exhibitor management
Get answers to the most common questions organizers and their partners have about driving value, visibility, and measurable ROI.
What do organizers need to deliver for exhibitors and sponsors to see value from an event platform?
Exhibitors and sponsors expect more than just digital exposure. They want qualified leads, brand visibility, streamlined scheduling, and clear performance metrics they can use to justify their investment.
How does Swapcard support lead capture for exhibitors?
Swapcard offers built-in lead capture through badge scanning, chat, meetings, and profile visits. Leads are automatically centralized in the Exhibitor Center, with tools to qualify, tag, and export them for follow-up.
What makes it easier for exhibitors to convert leads at events?
Exhibitor management tools like AI recommended leads, team-based meeting management, and mobile access allow exhibitors to spend less time managing logistics and more time building relationships with the right attendees.
How can organizers help exhibitors and sponsors prove ROI?
By providing access to real-time data: exhibitor booth traffic, number of leads, meeting conversions, ad engagement, and content views. Organizers can give partners the evidence they need to assess performance and rebook with confidence.
Can exhibitors schedule meetings with attendees, or just receive requests?
Exhibitors can both receive and initiate meeting requests. With Swapcard's exhibitor management software, they can browse attendee profiles, send invites, and manage a shared team calendar to coordinate availability.
What types of ad placements are most effective for sponsors?
Homepage spotlights, sponsored session banners, and targeted in-app placements are all effective options. Swapcard supports these formats with detailed reporting on impressions and clicks.
How do hosted buyer or curated meeting programs work on Swapcard?
Organizers can create structured matchmaking programs using Smart Meetings, where exhibitors and buyers are automatically matched based on preferences and availability, with meetings scheduled and tracked in-app.
What strategies help increase exhibitor and sponsor retention year over year?
Retention improves when partners can clearly measure ROI, reach the right audience, and feel supported during the event. Swapcard helps by delivering qualified leads, actionable data, and seamless team tools.
How can exhibitors access their meetings and leads during the event?
All exhibitor tools, including meeting schedules, lead dashboards, and profile editing, are available on both desktop and mobile, making it easy for booth staff to stay organized on the show floor.
What kind of support and onboarding does Swapcard provide for exhibitors and sponsors?
Swapcard offers dedicated onboarding resources, live training sessions, and step-by-step guides to help exhibitors and sponsors get the most out of the platform. Our support team is available before, during, and after your event to answer questions, resolve issues, and ensure your team is set up for success.
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Make exhibitors and sponsors your most successful partners
"It's a fantastic hub. We are so thankful to the Vincenzaoro organizers. By the app, we can communicate quickly with our clients, and our clients can actually find us out and quickly see our profile."
Gino Di Luca
Owner, Cameo Italiano
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