Swapcard + MapsPeople Integration

Why connect MapsPeople with Swapcard?

Printed maps become outdated before the first session starts. Signage only works if attendees are already heading in the right direction. MapsPeople brings real-time, interactive indoor navigation into the same app your attendees already use for their schedule, meetings, and connections — with zero additional downloads required.

• Eliminate navigation friction — attendees find any session or meeting location with a single tap
• Keep everyone inside one app — no separate navigation tool, no redirect to an external platform
• Surface wayfinding at the right moment — "See on map" appears directly on each session and meeting detail page
• Give exhibitors a new engagement channel — geofencing notifications reach attendees the moment they pass a booth
• Turn foot traffic into data — heatmap insights from Indoor Positioning partners reveal how attendees move through your venue

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What the integration enables

Sessions linked to the map

Every session detail page includes a "See on map" button. One tap takes the attendee directly to that session's location on the interactive floor plan — no searching, no scrolling.

Meeting locations on the map

When a meeting location is assigned, attendees can tap to open the floor plan at the correct location — directly from the meeting detail page, or when creating the meeting itself.

Interactive floor plan inside the Swapcard app

The MapsIndoors floor plan is embedded natively across web, iOS, and Android. Organizers configure default zoom level (1–21) and map orientation directly from Event Builder — no developer support required for setup.

Indoor Positioning (optional add-on)

‍Show a live location indicator on the map via Crowd Connected or IndoorAtlas. Attendees see where they are at all times, and organizers gain access to heatmap data that reveals traffic patterns across the venue.

Geofencing notifications (optional, via Crowd Connected or IndoorAtlas)

Exhibitors can send targeted push notifications to attendees who enter a geofenced area near their booth — a proximity-triggered engagement tool that no printed map can replicate.

Audience access controls

Restrict the floor plan page to specific attendee groups. VIP-only areas, restricted zones, and back-of-house access are all manageable from within Swapcard.

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How it works

Step 1: Configure the floor plan in Event Builder

In Swapcard Studio, go to Event Builder → Create Page → Floor Plan and select MapsPeople as your provider. Enter your MapsPeople Venue ID and API Key, set your default zoom level (1–21) and map orientation, and your interactive floor plan is ready.

Step 2: Link sessions to map locations

Add a custom single-choice field named exactly "MapsPeople" to your sessions. For each session, populate this field with the Point of Interest (POI) name from the MapsIndoors CMS — names must match exactly (e.g. "24 Tech Stage" in MapsIndoors CMS must be "24 Tech Stage" in Swapcard, not "24 Stage"). You can do this in bulk by exporting your session list, copying location data into the MapsPeople field, and reimporting. Once mapped, the "See on map" button appears automatically on every linked session detail page.

Step 3: Link meeting locations to the map

Create your meeting locations in Swapcard and assign them when creating meetings. Attendees can tap directly to the map from the meeting detail page, or when creating a meeting and selecting a location.

Step 4: Go live and track how attendees move

Publish your floor plan, generate QR codes for onsite placement, and — if Indoor Positioning is enabled — begin capturing heatmap data from day one. Use traffic insights after the event to optimize layout, plan booth placement, and demonstrate venue ROI to exhibitors.

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Use Cases & Benefits

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Why event organizers choose MapsPeople with Swapcard

Large-venue navigation is one of the most common sources of negative attendee feedback — and one of the easiest to solve when wayfinding is embedded in the event app from the start.

• Reduced operational burden — fewer staff hours spent giving directions; self-service navigation handles the volume
• Higher session attendance — attendees who can find a room actually show up to it
• Stronger exhibitor value proposition — geofencing engagement and proximity notifications are a premium, sellable benefit
• Smarter layout decisions — heatmap data from Indoor Positioning shows exactly where attendees dwell, cluster, and avoid
• Flexible access management — visibility controls mean sensitive areas stay protected without additional infrastructure
• One app, zero friction — every feature lives inside Swapcard; attendees never need to download, switch, or remember a second tool

"Having the floor plan inside our event app was a game changer. Attendees stopped asking staff for directions and started navigating on their own. The 'See on map' button on each session made it feel seamless — like it was always meant to work that way."
— Director of Events, Leading Trade Show Organizer

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