AI built for events since 2018

Event artificial intelligence is central to Swapcard

Most event platforms added AI to existing tools. Swapcard built our own AI into the platform from day one. Every recommendation, match, and insight runs on intelligence designed for events.

How AI powers the platform

check

Attendees discover sessions, people and exhibitors they are interested in

check

Exhibitors find quality leads onsite and online

check

Integrated throughout your event to help turn event data at every step into insights to improve ROI year over year

With Swapcard's Sherlock AI assistant, users start with prompts for frequent tasks like checking sessions, who to meet, or exhibitors to discover.

What Swapcard AI delivers for organizers

An intelligent ecosystem connects multiple AI engines: recommendation matching, video transcription, and data processing. These work together to deliver functionality beyond standalone agent capabilities.

24/7 support, zero extra headcount

Sherlock answers repetitive questions about sessions, speakers, exhibitors, and logistics instantly—in any language, before, during, and after your event.

100%

Exhibitor activation achieved

Personalized onboarding based on package tier and permissions drives higher activation. One event reached 100% exhibitor activation with AI-guided onboarding.

↑250%

More meetings booked

Events using AI-powered meeting generation report up to 250% increase in confirmed meetings compared to manual booking processes.

2.5X

More qualified leads with AI

Exhibitors using AI-powered matchmaking generate 2.5 times more qualified leads compared to those relying solely on manual networking and badge scanning.

+70%

App adoption vs. 30% industry average

Swapcard achieves 70%+ event app adoption rates—more than double the 30-40% industry average—thanks to AI-driven personalization and intuitive design.

Responsibly built

Swapcard’s AI is accurate, fair, and private

AI that cannot be trusted isn't useful. Swapcard has built compliance and fairness into the AI architecture from the start.

All AI models are GDPR compliant and trained to meet European data protection regulations

As an organizer, your data remains yours

Every recommendation includes an explanation, so participants understand why a connection or session was suggested

Data Safety at Swapcard
Stages of security protection at Swapcard: Registration, Connection, Badge Scanning and Analytics.
2x

Attendee-to-attendee connections

↑3x

Number of business meetings

"Swapcard allowed us to quickly track the number of visitors and manage the traffic at the stand. It enabled direct interaction with visitors, allowing us to quickly connect them with the right person at the booth and showcase the right services.”

Gwendal Danguy Des Déserts

Brand & Communication Manager at Cheminées Poujoulat France

What is Sherlock?

Icon (Stroke)Icon (Stroke)

Sherlock is Swapcard's AI assistant, powered by large language models (LLMs). It provides instant answers to participant questions about sessions, speakers, exhibitors, and venue logistics. Sherlock works in any language, understands each participant's role and activity history, and is available on web, iOS, and Android.

What is Cortex?

Icon (Stroke)Icon (Stroke)

Cortex is an intelligence layer that integrates generative AI into Swapcard's event tools. It makes Sherlock model-agnostic, meaning the platform can select from multiple LLM providers—OpenAI, Gemini, Anthropic, Mistral, and Meta—based on the task, audience, and performance requirements.

How does Sherlock help event attendees?

Icon (Stroke)Icon (Stroke)

Sherlock answers questions in real time. For example, if an attendee asks, "Which sessions cover sustainability in supply chains?" Sherlock surfaces the most relevant sessions, explains why they match the query, and offers to add them to the attendee's schedule.

What is Gismo?

Icon (Stroke)Icon (Stroke)

Gismo is Swapcard's recommendation engine, built on non-generative AI algorithms. It powers smart matchmaking, personalized meeting schedules, recommended leads, and engagement insights. Gismo is open-source and uses a custom variant of TF-IDF mixed with a random walk approach.

How does Gismo work for event attendees?

Icon (Stroke)Icon (Stroke)

Gismo recommends the most relevant sessions, exhibitors, and people to connect with based on profile data and real-time behavior. It generates personalized meeting schedules automatically and adapts continuously—the more an attendee uses the platform, the more precise the recommendations become.

How does Gismo work for exhibitors?

Icon (Stroke)Icon (Stroke)

Gismo surfaces the most relevant attendees as recommended leads, scored by interaction and profile fit. It matches exhibitors and sponsors with the right participants before, during, and after the event, and captures and enriches lead data automatically. Exhibitors using AI-powered matchmaking generate 2.5× more qualified leads.

How does Gismo work for event organizers?

Icon (Stroke)Icon (Stroke)

Gismo provides real-time engagement insights across content, networking, and participation. It generates transparency into how recommendations are made, so organizers can configure and adjust matching logic in the platform backend.

Why does Swapcard use non-generative AI for recommendations?

Icon (Stroke)Icon (Stroke)

Non-generative AI scales efficiently across thousands of participants in real time, processes data faster, and provides stronger privacy controls than LLM-based approaches. It's optimized specifically for the high-volume, real-time nature of event networking.

Which AI models does Swapcard use?

Icon (Stroke)Icon (Stroke)

Swapcard's Cortex layer can select from multiple LLM providers—OpenAI, Gemini, Anthropic, Mistral, and Meta—depending on the task, audience, and performance requirements. This ensures the platform always benefits from the most capable reasoning engine available.

swapcardPicto

Ready to put AI to work for your next event?

Swapcard AI is live, tested, and powering some of the world's largest conferences and trade shows. Talk to our team to see what it can do for yours.

Schedule Live Demo

By submitting this form, you agree to receive periodic emails on insightful content related to events and our product, and in accordance with our Privacy Policy. You can, of course, change your preferences or unsubscribe at any time.