Event artificial intelligence has been Swapcard's foundation since 2018
Attendees find sessions, people and exhibitors that they are interested in
Exhibitors have a better chance of finding quality leads onsite and online
Integrated throughout your event to help turn event data at every step into insights to improve ROI year over year
AI boosts acceptance rate of networking by 45%
What Swapcard AI delivers for organizers
An intelligent ecosystem connects multiple AI engines: recommendation matching, video transcription, and data processing. These work together to deliver functionality beyond standalone agent capabilities.
24/7 support, zero extra headcount
Sherlock answers repetitive questions about sessions, speakers, exhibitors, and logistics instantly—in any language, before, during, and after your event.
100%
Exhibitor activation achieved
Personalized onboarding based on package tier and permissions drives higher activation. One event reached 100% exhibitor activation with AI-guided onboarding.
↑250%
More meetings booked
Events using AI-powered meeting generation report up to 250% increase in confirmed meetings compared to manual booking processes.
2.5X
More qualified leads with AI
Exhibitors using AI-powered matchmaking generate 2.5 times more qualified leads compared to those relying solely on manual networking and badge scanning.
+70%
App adoption vs. 30% industry average
Swapcard achieves 70%+ event app adoption rates—more than double the 30-40% industry average—thanks to AI-driven personalization and intuitive design.
Matching & recommendation systems built exclusively for events
Swapcard’s AI was designed from the ground up to understand the specific context of professional gatherings: profiles, agendas, exhibitor categories, session content, and real-time participant behavior.
Speed, scalability & privacy are prioritized with full visibility into how recommendations are generated
Every person, session, exhibitor, and product becomes a node in a knowledge graph. The AI maps relationships between them based on interests, keywords, industries, and activity.
Each node is converted into a high-dimensional vector. The closer two vectors are in space, the stronger the connection between them. This is what powers smart, contextual recommendations.
As participants interact with the platform, the AI refines its understanding. New connections, session views, and bookmarks all feed back into the model, making every recommendation more relevant over time.
LLMs are integrated into event workflows with AI assistants for flexible, conversational support
Depending on the task, specific models are chosen to ensure the platform benefits from most capable reasoning engine available.
AI assistants use natural language processing to understand participant questions, access event-specific knowledge
Provide contextual answers about sessions, speakers, exhibitors, floor plans in any language.
Swapcard’s AI is accurate, fair, and private
AI that cannot be trusted isn't useful. Swapcard has built compliance and fairness into the AI architecture from the start.
All AI models are GDPR compliant and trained to meet European data protection regulations
As an organizer, your data remains yours
Every recommendation includes an explanation, so participants understand why a connection or session was suggested
Attendee-to-attendee connections
Number of business meetings
"Swapcard allowed us to quickly track the number of visitors and manage the traffic at the stand. It enabled direct interaction with visitors, allowing us to quickly connect them with the right person at the booth and showcase the right services.”
Gwendal Danguy Des Déserts
Brand & Communication Manager at Cheminées Poujoulat France
Frequently asked questions about Swapcard’s AI event intelligence platform
Director of Registration Operations | Informa
What is Launchpad?
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Launchpad is Swapcard's enterprise-grade registration solution built for trade shows, conferences, and association events that require multiple audiences, complex pricing, exhibitor management, and member verification. It handles conditional logic, speaker portals, paid sessions, and onsite check-in on a single platform.
How does Launchpad handle multiple audiences?
Launchpad uses advanced conditional logic to create different registration experiences within a single system. Attendees see attendee questions, exhibitors get booth selection tools, speakers upload bios, and VIPs see exclusive sessions—all based on ticket type, membership status, or previous answers.
What types of events benefit from Launchpad?
Launchpad is ideal for trade shows with 100+ exhibitors, association events with member pricing, multi-track conferences with speaker management, and any event requiring exhibitor portals, approval workflows, or complex pricing structures.
What makes Launchpad different from In-App Registration?
Launchpad offers advanced conditional logic (unlimited branching), exhibitor self-service portals, speaker management, member verification via AMS integration, multiple payment gateways, custom white-label domains, 50+ pre-built reports, and dedicated specialist support. In-App Registration is best for simple, attendee-only events with basic ticketing needs.
Can Launchpad integrate with my AMS or CRM?
Yes. Launchpad integrates with iMIS, YourMembership, Personify, and other major AMS platforms for member verification. It also syncs with Salesforce, HubSpot, and 100+ other systems for lead generation and CRM workflows. Custom integrations available.
How does exhibitor self-service work?
Exhibitors manage their own booth staff, handle substitutions, upload files, and purchase add-ons through a dedicated portal—without emailing your team. All data flows directly to the Swapcard Exhibitor Lead Center so exhibitors can start capturing leads immediately.
Can Swapcard manage onsite check-in and badge printing?
Yes. Launchpad includes native onsite check-in and badge printing capabilities. Swapcard can also provide onsite support services, including equipment setup, troubleshooting, and badge printing support. Remote support is included.
How does Launchpad help with member verification?
Launchpad validates membership status via promo codes, conditional logic, or AMS integration. Members enter their email or member ID, Launchpad validates their status, and correct pricing (member vs. non-member) is applied automatically—eliminating fraud from the honor system.
Can I use Launchpad for paid workshops or auxiliary events?
Yes. Launchpad lets you sell access to workshops, networking receptions, training sessions, and VIP experiences with conditional visibility (by ticket type or membership level), capacity limits, and waitlist management. Track revenue by session in real time.
Can I track registration success and event ROI?
Launchpad provides real-time dashboards that track registrations, revenue, promo code performance, and drop-offs. You can create custom reports without IT, filter by ticket type or payment status, and export to Excel or pull via API. Post-event, you can measure outcomes and generate reports for stakeholders.
How long does it take to set up Launchpad?
Assisted setup typically takes 4-6 weeks depending on complexity. Your dedicated specialist will guide you through configuration, testing, and go-live. Rush implementations available if needed.
Can I use Launchpad for multiple events?
Yes. Many clients use Launchpad across their full event portfolio, from flagship annual events to regional and chapter events. One platform, consistent experience.
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Ready to put AI to work for your next event?
Swapcard AI is live, tested, and powering some of the world's largest conferences and trade shows. Talk to our team to see what it can do for yours.
Schedule Live Demo
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