Streamlined attendee data & registration import
Swapcard + Maritz Integration
Automatically sync attendee registration data from your Maritz registration system into Swapcard to save time, improve accuracy, and ensure your attendee list is always up to date for seamless engagement, networking, and analytics.
Why Integrate Swapcard with Maritz?
Swapcard is an event platform for event engagement, AI-powered networking & matchmaking, exhibitor management, sponsorship packages, and analytics. Maritz is a trusted registration and attendee management system used by large-scale events. When integrated, they provide a streamlined flow of attendee registration data into Swapcard, helping organizers:
- Automate registrant sync. Seamlessly transfer attendee data from Maritz into Swapcard without manual exports or CSV uploads.
- Keep attendee data synchronized. Regular syncs ensure your attendee list is always current in Swapcard, reducing the risk of outdated or missing records.
- Minimize manual work. Eliminate double entry and spreadsheet juggling to reduce errors and free your team to focus on delivering high-impact experiences.
- Improve data consistency. Ensure alignment between registration and engagement tools with automatic field mapping and real-time updates.
- Accelerate event readiness. Attendee profiles are instantly available in Swapcard for networking, badge printing, access control, and analytics.
- Unify your data systems. Maintain a single source of truth by syncing registration and engagement data, avoiding fragmented records and manual updates.
What the Integration Enables
- Registrant data import – Pull attendee records from Maritz into Swapcard, including names, companies, emails, and mapped custom fields.
- Flexible sync options – Choose between complete refreshes or incremental updates to reflect real-time changes in registration data.
- Unique attendee identification – Use Maritz’s RegistrantID to link attendee profiles in Swapcard and prevent duplication.
- Field and event mapping – Match Maritz registration fields to Swapcard attendee profiles for accurate and complete records.
- Custom sync configuration – Adapt data import settings to suit your event’s registration logic and available data fields.
How It Works
- Prepare your Maritz credentials. Ensure you have your Maritz API credentials (username, password, and show code).
- Connect Maritz to Swapcard. In Swapcard Studio → Event Builder → Integrations, select ‘’Maritz’’ from the list and enter your credentials.
- Select your event. From the list of accessible Maritz events, choose the one you want to link with your Swapcard event.
- Map your fields. Configure how registration fields (e.g., first name, email, company) map into Swapcard.
- Start the sync. Run the integration to import your registrants. Choose ‘’full refresh’’ for the first run and ‘’incremental sync’’ for updates.
Use Cases & Benefits
Why Event Organizers Love Maritz Integration with Swapcard
- Time-saving setup – Eliminate manual data entry, spreadsheets, and attendee imports to reduce admin workload.
- Cleaner data – Automatic syncing reduces errors, mismatches, and outdated records in your registrant lists.
- Unified attendee profiles – Centralize all attendee data for email campaigns, badge printing, check-in, networking, and analytics.
- Manual control – Start the import when you're ready and adjust field mappings to fit your event setup.
- Enhanced event engagement – With accurate attendee data in Swapcard, unlock personalized matchmaking and targeted communication.
- Greater operational confidence – Rely on real-time, accurate registrant data for seamless execution and post-event reporting.
Frequently asked questions about the Maritz and Swapcard integration
What does the integration between Maritz and Swapcard manage?
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Maritz is a leading registration and attendee management system used by large-scale events. Swapcard is an event engagement platform for networking, check-in, badge printing, and analytics. The integration imports attendee registrations and related profile data from Maritz into Swapcard, keeping profiles accurate for engagement, access control, and reporting.
Do I need a separate Maritz account to use this integration?
Do I need technical resources to set it up?
What registration data can be synced from Maritz to Swapcard?
The integration supports syncing common registration fields, including first name, last name, email, company, address, member type, and location details (such as city, state, and country). Additional registration fields can be mapped based on your event setup.
Can I sync updates after the initial import?
Yes. After the initial full import, you can run manual syncs on demand. The integration supports both full refreshes and incremental updates to keep your attendee list up to date in Swapcard. Note: If a registrant is deleted in Maritz, you’ll need to manually remove them from Swapcard to keep both platforms aligned.
Easily integrate & unify your data
Seamlessly connect your essential event tools and unlock the power of unified data to make data-driven decisions that enhance event success and foster long-term growth.
“Swapcard helped us with the integration of data across our different business units...has helped my team save 2 weeks of work per event.”
Patrick Shields
Director of Customer Success, Informa Tech
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