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Swapcard + Crowd Connected Integration
Enhance your event experience by adding real-time indoor positioning to your event app with Crowd Connected and Swapcard. Guide attendees with live wayfinding and deliver location-based notifications that boost engagement, foot traffic, and sponsor ROI.
Why Integrate Swapcard with Crowd Connected?
Swapcard is a comprehensive event engagement platform that centralizes attendee registration, ticketing, AI-powered matchmaking, exhibitor management, sponsorship packages, and analytics. Crowd Connected brings advanced indoor positioning and geofencing to your event experience. When integrated, they unlock real-time location-based navigation and engagement, enhancing the attendee journey and delivering smarter insights for organizers:
- Enable indoor positioning. Deliver accurate, real‑time positioning inside your venue to help attendees navigate and find key points of interest directly within the Swapcard app.
- Trigger geofence notifications. Send targeted push notifications when attendees enter key areas like sponsor zones, lounges, or session rooms to boost awareness, traffic, and participation.
- Improve onsite navigation. Help attendees find booths, sessions, stages, and amenities faster with guided routes inside your event app.
- Increase sponsor value. Drive foot traffic to sponsored zones at key moments, enhancing visibility and ROI.
- Location analytics for data-driven insights – Track attendee movement, identify high-traffic areas, and use real-time data to optimize floor plans, programming, and sponsor placement.
- Deliver richer event experiences. Combine indoor positioning with Swapcard’s agenda, content, and networking tools for a seamless, immersive app experience.
What the Integration Enables
- Personalized attendee alerts – Send targeted notifications to specific attendee types or interests based on location behavior.
- Custom geofence setup – Define and manage virtual zones around sponsor areas, session rooms, booths, or lounges to trigger targeted, context-aware messaging and interactions.
- Location heatmaps & movement insights – Analyze attendee flows, dwell times, and high-traffic areas throughout the venue to understand behavior and optimize venue layouts.
- GPS positioning technology – Support GPS-based attendee tracking (via CrowdConnected GeoModule), alongside indoor geolocation embedded in the floor plan.
- Indoor geolocation on the floor plan – Enhance navigation directly within the Swapcard app’s interactive map and enable real-time positioning and messaging.
- Scalable indoor positioning – Deliver reliable location accuracy across large, multi-hall venues with high attendee density.
How It Works
- Activate Crowd Connected. Ensure you have an active Crowd Connected account with a messaging provider enabled and webhook settings configured.
- Configure engagement rules. From Crowd Connected, define your geofence zones and set up the notifications you want to trigger when attendees enter or exit designated areas.
- Generate your API key. In Swapcard Studio, generate the API key required to connect Crowd Connected to your event.
- Connect Crowd Connected to Swapcard. Swapcard handles the implementation within your app, while Crowd Connected manages onsite installation of geofencing beacons.
- Go live onsite. Once everything is set up, attendees using the Swapcard app can view their real-time location, receive contextual notifications, and navigate the venue with ease.
Use Cases & Benefits
Why Event Organizers Love Crowd Connected Integration with Swapcard
- Enhanced attendee experience – Provide intuitive indoor navigation and real-time, location-based alerts that reduce confusion and keep attendees informed throughout the venue.
- Boost sponsor value – Location-based engagement drives meaningful booth visits.
- Reduced operational strain – Fewer onsite questions and less need for staff to guide attendees around the venue.
- Actionable insights – Analyze attendee movement, dwell time, and heat maps to understand what attracts attention and optimize your layout.
- Seamless activation – Indoor positioning and engagement features are built into the same event app attendees already use.
- Unified event data – Combine Swapcard’s engagement metrics with Crowd Connected’s location analytics for a complete view of attendee behavior.
Frequently asked questions about the Crowd Connected and Swapcard integration
What does the integration between Crowd Connected and Swapcard manage?
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The integration enables real-time indoor positioning, wayfinding, and location-based push notifications inside the Swapcard event app. Crowd Connected provides live location data and geofence triggers based on attendee movement. Swapcard utilizes this data to deliver personalized alerts and manage registration, agenda, networking, notifications, and analytics—all within a single seamless platform.
Can I trigger and customize notifications based on attendee location?
Yes. You can define geofenced areas such as sponsor zones, session rooms, or lounges, and configure custom push notifications that trigger when attendees enter or exit those zones. These messages are delivered through the Swapcard app.
Do attendees need a separate app?
No. All positioning, navigation, and notifications are delivered directly within the Swapcard app.
Do I need a separate Crowd Connected account to use this integration?
Yes. You need an active Crowd Connected account and setup in addition to your Swapcard event.
Is this integration accurate and scalable for large indoor venues?
Yes. Crowd Connected uses advanced indoor positioning technology to deliver accurate attendee location data within defined zones. It is designed to support large, multi-hall venues and high attendee volumes reliably.
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Seamlessly connect your essential event tools and unlock the power of unified data to make data-driven decisions that enhance event success and foster long-term growth.
“Swapcard helped us with the integration of data across our different business units...has helped my team save 2 weeks of work per event.”
Patrick Shields
Director of Customer Success, Informa Tech
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