Vincenzaoro and Swapcard deliver exhibitor success

“Using Swapcard for our exhibitors is really important to maximize their return on investment.”

Stefania Favaro

Stefania Favaro

Digital Product Manager Jewellery & Fashion Division IEG

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In-Person
Trade Shows & Exhibitions

Vincenzaoro 2024: Record Exhibitor ROI

Vincenzaoro 2024, organized by IEG, continues to shine as the premier event for the jewelry and goldsmithing industry, bringing together global professionals to collaborate, innovate, and celebrate luxury.

The 70th anniversary show was a spectacular success, drawing over 1,300 exhibitor brands and attracting a 60% international audience from over 141 countries around the world.

A key contributor to the event’s success was the collaboration between IEG and Swapcard. Swapcard's innovative, data-driven platform provided valuable tools that helped exhibitors maximize their ROI, enabling IEG to deliver on the high expectations of their stakeholders.

Attendees enjoyed a seamless event journey powered by a user-friendly mobile app offering streamlined registration, personalized networking through AI recommendations, session scheduling, and efficient navigation. Exhibitors especially appreciated the extra visibility and meeting scheduling capabilities they gained from the mobile event app.

+25,000

event app downloads

+165,000

visits to exhibitor profiles

6x more

exposure for opted-in exhibitors

10x more

contacts collected by exhibitors

alt=”exhibitors and attendees interacting on a trade show floor.”

The Challenges

Make networking easy

Connect a global audience from 141 countries

Demonstrate ROI

Help exhibitors achieve their business goals

The Results

Great user experience

An intuitive app that streamlined networking and drove attendee engagement

Tools that deliver

A comprehensive platform offering lead scanning, meeting scheduling, and exhibitor visibility

Gino Di Luca
"It's a fantastic hub. We are so thankful to the Vincenzaoro organizers. By the app, we can communicate quickly with our clients, and our clients can actually find us out and quickly see our profile."
Gino Di Luca

Owner, Cameo Italiano

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