How sales & marketing leaders drive engagement and revenue
Whether you lead sales or marketing, your mission is the same:
1. Deliver measurable ROI for exhibitors and sponsors
2. Engage attendees before, during, and after the event
3. Protect renewal rates and unlock new revenue
Traditional booth sales and onsite badge scans are no longer enough. Today, up to 85% of qualified leads come from digital engagement—and the most successful events are rethinking how they sell, package, and prove value.
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Select your role to get your personalized playbook
For Sales Directors
Build tiered lead-generation packages that go beyond booth space3. Use live engagement data to accelerate onsite rebookings and upsells
Leverage AI matchmaking, pre-event scheduling, and real-time dashboards to deliver 2–4x more qualified leads
Use live engagement data to accelerate onsite rebookings and upsells
For Marketing Directors
Capture the 60–65% of networking that starts before the event
Activate attendees with four engagement levers: digital-first strategy, early onboarding, structured networking, engaged sessions
Implement a proven before / during / after framework to activate attendees and extend value post-event
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