Boosting Internal E-Learning Platform for IMCAS

“We never used an app at our conferences. We developed a web app internally, but we saw a low usage rate. Because of that, we decided to choose Swapcard. For an event with over 10,000 attendees, it was mandatory.”

Jérémy Jeandie

Head of Marketing, IMCAS

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Nonprofits & Associations

Before Swapcard, the International Master Course on Aging Skin (IMCAS) was working with their own platform but wasn’t achieving the adoption rates they desired.

IMCAS decided to shift the paradigm by looking for a mobile event app to complement their e-learning solution. They reached out to Swapcard for an event app that would make it easy for their attendees to connect with speakers and other participants, review abstracts, and have everything they need (event program, interactive map, event entry, API integration) in one app.

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Soon all IMCAS conferences will be run on the Swapcard platform.

25,000

program visits

10,000+

attendees

300+

sessions

40%

active speakers

The Challenges

🪪 Specific Event App Requirements

App linked to speaker abstracts with a custom-built confirmation system and API integration with IMCAS' e-learning platform.

🛠 Customizable Event Program

With 1,000+ presentations, organizers needed to organize the event program and attendees needed to customize schedules.

The Results

🎨 Customized Branded App Required

IMACS used a custom API integration within the event app to link speaker abstracts directly to their e-learning platform.

🗓 Attendees Could Build their Program

Participants could review the event program, register for sessions, locate them on the map, and receive a ten minute reminder.

“The Swapcard app was really well designed, and it was easy for attendees to build their personal program. They received notifications to remind them when the session they were attending was about to start.”

Pauline Didier

Project Manager, IMCAS