Looking for an alternative to Maritz?

Maritz — now including Convention Data Services (CDS) — is the most experienced managed registration services company in the US. But managed services are not a platform. There is no self-serve control, no mobile engagement app, no AI matchmaking, and no exhibitor lead generation technology.

Swapcard is the platform alternative. Self-service. AI-powered. Everything after registration included.

Why Swapcard

Four reasons organizers seeking self-serve control and full-event engagement choose Swapcard over Maritz

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Platform-first, services when you want them.

Swapcard gives organizers the platform to run events independently — with expert support available when you want it, not because the system requires it.

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Get beyond check-in

Maritz stops at the door. Swapcard picks up where registration ends, giving attendees a mobile app to network, exhibitors tools to capture leads, and organizers the analytics to understand it all.

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AI that qualifies leads during the event

Maritz has no AI matchmaking or lead scoring. Swapcard's behavioral AI drives 2.5x more qualified leads in real time while the event is live.

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Organizer revenue model for lead capture

Maritz offers lead retrieval as a separate service. Swapcard lets organizers control exhibitor pricing — turning lead capture into a new revenue stream.

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What Swapcard offers beyond Maritz's registration services

Capability Maritz Swapcard

Registration model

Fully managed service: Maritz team builds and operates all workflows

Self-serve platform: organizers configure, update, and manage independently

Registration complexity

Industry-leading: group registration, housing, call center, managed communications

Native: conditional logic, tiered pricing, group registration, payment processing

Onsite check-in

Managed: Scan & Go, facial analysis, kiosks, staffed badge printing

Native: check-in app, badge printing, kiosks, access control, offline-capable

Housing management

Included in managed service

Via third-party integration

Mobile event app

Not offered — requires separate vendor

Native iOS and Android plus PWA. 70%+ adoption. Included in platform.

AI matchmaking

Not available

Behavioral AI driving 27% of all interactions

AI lead scoring

Not available

Automatic qualification based on engagement signals

Lead capture technology

Separate service contract. No AI scoring.

Offline badge and card scanning. AI scoring. Real-time CRM sync. Organizer revenue model.

Exhibitor digital booth

Not offered

Full portal: booth management, lead dashboard, marketplace, AI-driven traffic

Behavioral analytics

Registration and onsite data only

Full-funnel: registration through lead generation to post-event attribution

Hosted buyer programs

Not offered

Automated: AI matching, rules engine, capacity limits, ROI reporting

Virtual and hybrid events

Not offered

Full virtual, hybrid, and in-person support on one platform

Year-round community

Not offered

365-day networking, content library, exhibitor marketplace

SOC2 Type II

Not publicly disclosed

Certified

ISO 27001

Not publicly disclosed

Certified

PCI DSS

Certified (highest level)

Certified (v4.0)

GDPR compliance

Not publicly confirmed

Certified

Multi-region data hosting

US-centric

US, Europe, LATAM

Self-serve option

Not available

Available — full self-service or with managed services

What changes when you switch

For exhibitors

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  • Move from a separate lead retrieval service contract to offline-capable AI lead capture with real-time CRM sync
  • Access behavioral analytics showing actual attendee engagement — not just registration and scan data
  • Self-serve lead packages and marketplace upgrades without requiring Maritz team involvement

For attendees

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  • Access a modern mobile app that Maritz does not offer — included natively with Swapcard
  • Receive AI-powered exhibitor and session recommendations in real time throughout the event
  • Stay connected year-round through community channels and on-demand content

For organizers

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  • Move from full vendor dependency to a platform you control and update in real time
  • Replace separate mobile app, lead capture, engagement, and analytics vendors with one platform
  • Run AI-powered hosted buyer programs and generate new exhibitor revenue without additional staff
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Take control of your event technology.

  • Native Maritz connector available — use Maritz for registration, Swapcard for engagement
  • White-glove implementation for teams transitioning from fully managed service models
  • SOC2 Type II and ISO 27001 certified — the certifications Maritz does not publicly hold
Trusted by 4,000+ leading trade shows & conferences
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