Looking for an alternative to Brella?

Brella built solid networking for B2B events. But as a point solution, it leaves critical gaps: no native registration, basic lead capture, no SOC2 Type II or ISO 27001 certification, and hosted buyer workflows that do not scale.

Swapcard is the all-in-one alternative. Enterprise security. Automated hosted buyer. Built to scale.

Why Swapcard

Four reasons hosted buyer organizers move from Brella to Swapcard

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All-in-one platform, not a networking add-on

Brella requires separate tools for registration, lead capture, and onsite. Swapcard unifies the full event lifecycle on one data layer.

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Automated hosted buyer that scales

Brella requires organizers to manually book meetings one by one. Swapcard's AI generates schedules, applies rules, and scales to thousands of meetings automatically.

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Enterprise security Brella lacks

Brella's vendors hold SOC2 and ISO 27001. Brella itself does not. Swapcard holds both certifications directly, closing enterprise security reviews.

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Offline lead capture when connectivity fails

Brella requires connectivity for most features. Swapcard works fully offline, syncing leads, scores, and notes automatically when reconnected.

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Why organizers choose Swapcard to replace Brella

Capability Brella Swapcard

Platform approach

Networking and matchmaking point solution

All-in-one: registration, networking, lead capture, onsite, community

Native registration

Not available. Requires third-party platform.

Native: conditional logic, tiered pricing, payment processing

Hosted buyer program

Manual organizer booking. Labor-intensive at scale.

Automated: AI matching, rules engine, VIP priority, capacity limits

Lead capture

QR badge scanning. Limited offline capability.

Offline badge and card scanning. AI scoring. Real-time CRM sync.

AI matchmaking

Intent-based and interest-based matching

Behavioral AI analyzing session views, profile visits, booth interactions, searches

SOC2 Type II

Vendors certified. Brella itself not certified.

Platform certified

ISO 27001

Vendors certified. Brella itself not certified.

Platform certified

GDPR compliance

Certified

Certified

Data hosting

Single region (AWS)

Multi-region (US, EU, LATAM)

Native integrations

Limited. Zapier and custom API required.

100+ native: Salesforce, HubSpot, Marketo, AMS platforms

Session management

Basic multi-track schedules

Full builder: tracks, capacity, speaker portal, session check-in, CE credits

Analytics

Basic meeting and networking metrics

Real-time dashboards: behavior, exhibitor ROI, engagement, session analytics

Offline capability

Limited

Fully functional offline with automatic sync

Year-round community

Not available

365-day networking, on-demand content, exhibitor marketplace, channels

Organizer revenue model

Standard exhibitor fees

Organizers control lead capture pricing and create revenue streams

Mobile experience

Native iOS and Android

Native iOS and Android plus PWA. 70%+ adoption rate.

Customization

Limited. Users report desire for more flexibility.

Extensive white-labeling: app icon, domains, emails, branding

Support

4 hours included per event

24/7 global support, dedicated onboarding, onsite assistance

What changes when you switch

For exhibitors

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  • Replace basic QR scanning with offline lead capture, AI scoring, and instant CRM sync
  • Move from passive tracking to behavioral analytics showing actual attendee engagement
  • Access organizer-controlled lead packages and visibility upgrades via self-service

For attendees

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  • Register and network on one platform with one login, not two separate systems
  • Receive AI recommendations that go beyond intent tags to analyze actual event behavior
  • Stay connected year-round through community channels and on-demand content

For organizers

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  • Replace manual hosted buyer booking with AI automation that scales to thousands of meetings
  • Close enterprise procurement with SOC2 Type II and ISO 27001 certifications Brella does not hold directly
  • Eliminate separate vendor costs for registration, lead capture, and onsite tools
  • Control exhibitor pricing, create new revenue streams, and track performance in real time

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Scale your hosted buyer program without the manual work

Our onboarding team gets you live and your hosted buyer program automated before your first event.

  • Hosted buyer setup: AI rules engine, VIP workflows, and schedule generation configured for you
  • White-glove training: for your team, exhibitors, and buyers
  • 24/7 global support: onsite and remote, throughout your event cycle
  • Sandbox environment: build and test before launching
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