Looking for an alternative to A2Z Events?

Swapcard is the AI-powered event platform built for modern trade shows, conferences, and associations.

Replace A2Z's legacy infrastructure with proven AI networking, offline lead capture, enterprise security, and seamless AMS integration.

One platform. One experience.

Why Swapcard

Four reasons modern event organizations move from A2Z to Swapcard.

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AI built for results, not catch-up

A2Z launched AI matchmaking in July 2025. Swapcard's Sherlock AI has been driving connections and exhibitor discovery for years.

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Offline lead capture with organizer revenue

A2Z offers standard retrieval with no offline capability. Swapcard works without internet, syncs automatically, and lets organizers control pricing.

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Enterprise security that unlocks procurement

A2Z has no public SOC2 or ISO 27001 certification. Swapcard holds both, plus GDPR, CCPA, and multi-region hosting for global compliance.

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Modern platform, continuous updates

A2Z scores 4.1/5 on G2 with users citing steep learning curves. Swapcard delivers 4.6/5 with multiple platform updates shipped daily.

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Why organizers choose Swapcard to replace A2Z Events

Capability A2Z Events Swapcard

Platform approach

Multi-year association management system, legacy infrastructure

All-in-one engagement platform with year-round community

Built for

Associations, trade shows, corporate events

Trade shows, conferences, associations — modern cloud-native

AI and networking

AI matchmaking launched July 2025. Mobile app newly introduced.

Proven Sherlock AI: behavioral scoring, real-time recommendations, proactive guide

Registration and ticketing

Native: member/non-member pricing, multi-year tracking, Personify AMS

Native: conditional logic, tiered pricing, payment processing, group registration

Onsite check-in

Basic check-in, typically requires third-party badging

Native check-in, badge printing, kiosks, access control, offline-capable

Exhibitor management

Self-service booth purchasing, contracts, sponsorships

Full portal: booth, lead dashboard, marketplace, organizer-controlled pricing

Lead capture

Standard retrieval, no offline capability

Offline badge and card scanning, AI scoring, instant CRM sync, organizer revenue model

Hosted buyer programs

Manual coordination required

Automated: AI schedules, workflows, selection rules, ROI reporting

Year-round community

None

365-day networking, content library, exhibitor marketplace, channels

Session management

Agenda and scheduling tools

Full builder: tracks, capacity, speaker portal, attendee scheduling, recommendations

Mobile and web experience

Mobile app launched July 2025. Steep learning curve noted.

Native app and PWA. Consistent cross-device. 4.6/5 G2 ease-of-use.

Integrations

9 integrations: Zapier, Cvent, Salesforce, iMIS, others

100+ native: Salesforce, HubSpot, Marketo, Personify, Fonteva, iMIS, open API

Analytics

Event reporting. Users cite complex navigation.

Real-time dashboards: behavior, ROI, engagement, session analytics, custom reports

Security and compliance

No public SOC2 or ISO 27001 certification

SOC2 Type II and ISO 27001 certified, GDPR/CCPA, multi-region hosting (US, EU, LATAM)

Updates

Established 25+ years. Mobile app launched July 2025.

Continuous delivery: multiple updates daily, zero downtime

User experience

4.1/5 G2. Steep learning curve, complex reporting.

4.6/5 G2. Easiest to Use (Enterprise Event Management)

Support

Standard support, responsive team

24/7 global support, dedicated onboarding, certification program

What changes when you switch

For exhibitors

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  • Replace basic retrieval with offline lead capture, AI scoring, and real-time CRM sync
  • Move from a platform built for booth management to one built for exhibitor ROI
  • Access self-serve pricing models and revenue packages controlled by the organizer

For attendees

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  • Replace a newly launched mobile app with a platform proven at 15,000+ events
  • Receive AI recommendations based on actual behavior, not a tool launched in 2025
  • Stay engaged year-round through community channels, content, and direct messaging

For organizers

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  • Replace 9 integrations with 100+ native connectors including Salesforce, HubSpot, Personify, Fonteva, and iMIS
  • Unlock enterprise procurement with SOC2 Type II and ISO 27001 certifications
  • Automate hosted buyer programs instead of coordinating meetings manually
  • Set exhibitor pricing, generate new revenue, and track ROI in real time
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Ready to modernize your event stack?

Swapcard is a structured switch — not a rebuild. Our team handles the migration so your first event launches better than your last.

  • Dedicated migration support: data transfer and exhibitor onboarding
  • AMS integration support: seamless connection to Personify, Fonteva, and iMIS
  • White-glove training: for your team, exhibitors, and attendees
Trusted by 4,000+ leading trade shows & conferences
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