Looking for an alternative to InEvent?

InEvent offers broad feature coverage and aggressive pricing that appeals to corporate event teams on a budget. But trade show organizers quickly find the gaps: an outdated mobile app, no ISO 27001 certification, no offline lead capture, and a platform built for corporate streaming — not exhibitor ROI.

Swapcard is the trade show alternative. AI-powered. Enterprise-certified. Built for exhibitor results.

Why Swapcard

Four reasons trade show and association organizers choose Swapcard over InEvent

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ISO 27001 certification InEvent does not hold

InEvent is SOC2 Type II certified, but ISO 27001 is absent from their security page. Swapcard holds both — the full certification stack for any international enterprise or European association RFP.

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Behavioral AI, not newly launched matchmaking

InEvent added AI matchmaking in 2024–2025. Swapcard's behavioral AI has driven 28M+ recommendations, powers 27% of all platform interactions, and delivers 2.5x more qualified exhibitor leads.

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A mobile app built for engagement, not just access

InEvent's mobile app is described as outdated — a critical limitation at any event where attendees scan, connect, and discover. Swapcard's native app achieves 70%+ adoption with offline capability.

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A revenue model for organizers

InEvent has no organizer-controlled exhibitor pricing model. Swapcard lets organizers set lead capture pricing and generate new recurring revenue — reporting 15–30% ARPE increases on average.

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Why organizers choose Swapcard to replace InEvent

Capability InEvent Swapcard

Platform purpose

Feature-heavy platform for corporate virtual, hybrid, and in-person events

Revenue-first platform for trade shows, conferences, and associations

AI matchmaking

AI Smart Matchmaking added 2024–2025. Profile and intent-based.

Behavioral AI: learns from session views, searches, booth visits in real time

AI lead scoring

Not available

Automatic real-time qualification and prioritization

Agentic AI (exhibitor demand gen)

Not available

Sherlock AI proactively drives exhibitor discovery and meeting generation

Mobile app

Described as outdated. Limited engagement design.

Native iOS, Android plus PWA. Offline capable. 70%+ adoption.

Offline lead capture

Not prominently featured

Full offline functionality. Syncs automatically when reconnected.

Organizer revenue model

Not available

Organizers set exhibitor pricing — new recurring revenue stream

Exhibitor marketplace

Not available

Full portal: product listings, digital booth, AI-driven traffic

Hosted buyer programs

Basic networking, no automation

Automated: AI matching, rules engine, capacity limits, ROI reporting

Virtual and hybrid streaming

Strong — award-winning Live Studio with RTMP

Supported with native virtual and hybrid delivery

Registration

Full registration builder included

Native: conditional logic, tiered pricing, payment processing

Year-round community

Not available

365-day networking, content library, exhibitor marketplace

CRM integration

Salesforce, HubSpot, Marketo, Zapier included

100+ native integrations included

SOC2 Type II

Certified

Certified

ISO 27001

Not publicly listed

Certified

HIPAA

Certified

Not primary focus

GDPR compliance

Certified

Certified with attendee data control

CCPA

Not explicitly listed

Certified

PCI DSS

Compliant

Certified (v4.0)

Data hosting

US and Europe

Multi-region: US, Europe, LATAM

Pricing model

Single event fee or annual subscription fee. Feature-based tiers.

Custom; designed for 3,000+ attendees or 100+ exhibitors

Support model

Limited onsite support

24/7 global support with onsite assistance available

What changes when you switch

For exhibitors

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  • Move from a recently launched matchmaking feature to behavioral AI proven across 28M+ recommendations
  • Replace basic lead capture with offline-capable AI scoring, real-time CRM sync, and behavioral analytics
  • Access Sherlock Agentic AI that proactively drives qualified attendee traffic to your booth

For attendees

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  • Replace an outdated mobile app with a native experience rated 4.6/5 on G2 with 70%+ adoption
  • Receive behavioral AI recommendations that surface relevant exhibitors and sessions automatically
  • Stay engaged year-round through community channels and on-demand content

For organizers

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  • Pass international enterprise RFPs with ISO 27001 certification InEvent does not hold
  • Unlock an organizer revenue model that turns exhibitor lead capture into a recurring income stream
  • Move from a corporate streaming-first tool to a platform purpose-built for trade show exhibitor ROI
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Enterprise-grade. Trade show-proven. Revenue-generating.

ISO 27001 and SOC2 Type II — the full certification stack InEvent cannot match.

  • Behavioral AI proven across 28M+ recommendations: not a 2024 feature launch
  • 24/7 global onsite support: available wherever your events run
  • Dedicated onboarding team: from contract to go-live

Trusted by 4,000+ leading trade shows & conferences
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