Looking for an alternative to Hubilo?

Hubilo launched as a virtual events platform and has since repositioned toward webinars and digital engagement. But its roots — and its limitations — are clear for trade show and conference organizers: basic AI, no exhibitor marketplace, no offline lead capture, and a platform that was never built for the physical event floor.

Swapcard is the in-person and hybrid alternative. AI-powered. Revenue-generating. Built for your exhibitors.

Why Swapcard

Four reasons trade show and conference organizers choose Swapcard over Hubilo.

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Built for the show floor, not the webinar room

Hubilo's design origins are virtual. Swapcard was purpose-built for in-person trade shows and conferences — with offline lead capture, onsite badge printing, and hosted buyer automation at scale.

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Behavioral AI vs. basic engagement scoring

Hubilo offers engagement scoring based on session activity. Swapcard's behavioral AI drives 27% of all platform interactions and delivers 2.5x more qualified exhibitor leads.

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An organizer revenue model Hubilo does not have

Hubilo charges exhibitors for lead capture as a separate service. Swapcard lets organizers control exhibitor pricing, creating a new, recurring revenue stream with 15–30% ARPE uplift.

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Proven at enterprise trade show scale

Hubilo's design targets mid-market conferences. Swapcard scales from 50 to 100,000+ attendees with enterprise clients like Informa, IAAPA, and Koelnmesse.

Compare platforms

Why organizers choose Swapcard to replace Hubilo

Capability Hubilo Swapcard

Platform purpose

Virtual and hybrid event engagement platform

All-in-one trade show, conference, and association platform

In-person / onsite tooling

Limited — virtual-first design

Native: check-in, badge printing, kiosks, access control, offline lead capture

AI matchmaking

Basic engagement scoring and session-based recommendations

Behavioral AI: session views, searches, booth visits drive 27% of interactions

AI lead scoring

Not available

Automatic real-time qualification and prioritization

Agentic AI (exhibitor demand gen)

Not available

Sherlock AI proactively drives exhibitor discovery and meeting generation

Offline lead capture

Not available

Full offline functionality. Syncs automatically when reconnected.

Exhibitor marketplace

Not available

Full portal: product listings, digital booth, AI-driven traffic, analytics

Organizer revenue model

Not available

Organizers set exhibitor pricing — new recurring revenue stream

Hosted buyer programs

Not available

Automated: AI matching, rules engine, capacity limits, ROI reporting

Floor plan integration

Not available

ExpoFP and MapsPeople integrations

Registration

Basic registration included

Native: conditional logic, tiered pricing, payment processing, group registration

Virtual event streaming

Strong — core product origin

Supported

Engagement tools

Live polls, Q&A, gamification, networking lounge

Live polls, Q&A, gamification, leaderboards, networking, Sherlock AI

Year-round community

Not available

365-day networking, content library, exhibitor marketplace

CRM integration

Salesforce, HubSpot, Marketo

100+ native integrations

SOC2 Type II

Certified

Certified

ISO 27001

Certified

Certified

GDPR compliance

Certified

Certified with attendee data control

Pricing model

Annual subscription fee. Mid-market focus.

Custom; designed for 3,000+ attendees or 100+ exhibitors

Support model

Standard support

24/7 global support with onsite assistance

What changes when you switch

For exhibitors

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  • Move from a platform without an exhibitor marketplace to a full digital booth with AI-driven attendee traffic
  • Replace connectivity-dependent tools with offline lead capture, AI scoring, and real-time CRM sync
  • Access Sherlock AI that proactively sends qualified attendees to exhibitor booths before and during the event

For attendees

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  • Move from a virtual-first design to a native in-person app built for the trade show floor
  • Receive behavioral AI recommendations that learn from actual session views, searches, and booth interactions
  • Stay engaged year-round through community features Hubilo does not offer

For organizers

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  • Move from a mid-market virtual tool to a platform proven at Informa, IAAPA, and Koelnmesse scale
  • Unlock an organizer revenue model that Hubilo does not provide — controlling lead capture pricing directly
  • Replace virtual-only capabilities with onsite check-in, badge printing, floor plans, and hosted buyer automation
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From webinar platform to trade show powerhouse — there is a difference.

Offline badge capture, floor plans, and hosted buyer automation included from day one.

  • Organizer-controlled exhibitor pricing: your platform, your revenue model
  • 100,000+ attendee scale proven: with Informa, IAAPA, and Koelnmesse
  • 24/7 global support: available around the clock

Trusted by 4,000+ leading trade shows & conferences
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