Swapcard vs. Grip: All-in-One Platform vs. Matchmaking Add-On

Looking for an alternative to Grip?

Swapcard is the AI-powered event platform that goes beyond matchmaking. Replace Grip's add-on approach with a true all-in-one solution: proven AI, native registration, SOC2 Type II security, and 100+ integrations.

One vendor. One platform. Zero gaps.

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Why Swapcard

Four reasons enterprise organizers move from Grip to Swapcard.

True all-in-one, not assembled parts

Grip started as a matchmaking add-on. Swapcard was built unified from day one: registration, sessions, networking, exhibitor management, and community.

SOC2 Type II certification Grip lacks

Grip holds ISO 27001 but not SOC2 Type II. For enterprise procurement teams, that gap blocks deals. Swapcard holds both.

Superior UX drives higher adoption

Grip users report a steeper learning curve and less intuitive interface. Swapcard earns a 4.6/5 G2 ease-of-use rating across enterprise events.

Flexible pricing for your full portfolio

Grip serves large enterprise shows only with quote-based contracts. Swapcard scales from regional events to flagship exhibitions on one platform.

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Why organizers choose Swapcard to replace Grip

Capability	Grip	Swapcard
Platform approach	Matchmaking-first, requires third-party tools for registration and onsite	Complete all-in-one: registration, sessions, networking, exhibitor management, community
Built for	Large enterprise trade shows with premium networking budgets	Trade shows, conferences, associations — all event sizes and formats
AI matchmaking	AI-powered attendee and exhibitor matching based on profiles and interests	AI matchmaking plus behavioral lead scoring, session recommendations, proactive suggestions
Registration and ticketing	Requires third-party integration	Native: conditional logic, tiered pricing, payment processing, group registration
Onsite check-in and badging	Limited native capability, typically requires third-party solution	Native: check-in, badge printing, kiosks, access control
Exhibitor management	Basic profiles and booth assignment	Full portal: booth management, lead dashboard, marketplace, self-service upgrades
Lead capture	Mobile scanning and basic retrieval	Offline badge and card scanning, AI scoring, real-time CRM sync
Hosted buyer programs	Meeting scheduling and coordination tools	Automated: AI schedules, approval workflows, selection rules, ROI reporting
Year-round community	Limited post-event engagement	Native community: 365-day networking, on-demand content, channels
Mobile and web experience	Separate experiences with reported inconsistencies	Unified: native app and web, consistent across all devices
Integrations	Limited pre-built, custom development often required	100+ native: Salesforce, HubSpot, Marketo, AMS platforms, open API
Session management	Basic agenda and session listing	Full builder: tracks, capacity, speaker portal, attendee scheduling
Analytics and reporting	Event-level analytics and meeting metrics	Real-time dashboards: behavior, exhibitor ROI, engagement, custom reports
SOC2 Type II	Not certified	Certified
ISO 27001	Certified	Certified
GDPR and CCPA	Compliant	Compliant
Data hosting	Global regions (AWS)	Multi-region (US, EU, LATAM)
Pricing	Quote-based, enterprise contracts only	Flexible: scales across event portfolio from mid-market to enterprise
User experience	Lower ease-of-use ratings, steeper learning curve	4.6/5 G2, Easiest to Use (Enterprise Event Management)
Support	Enterprise-tier support typically required	24/7 global support on all tiers, onboarding, help center, certification

What changes when you switch

For exhibitors

Replace inconsistent web and mobile experiences with one unified platform
Move from limited integrations to 100+ native connectors including Salesforce, HubSpot, and Marketo
Access behavioral lead scoring, offline capture, and organizer-controlled revenue packages

For attendees

Replace a steeper learning curve with an intuitive experience rated 4.6/5 on G2
Move from event-only networking to year-round community channels and content
Enjoy a consistent experience across mobile and web with no friction between devices

For organizers

Replace multiple vendors with one platform covering registration, sessions, networking, and exhibitor management
Remove the custom development costs that come with Grip's limited pre-built integrations
Unlock SOC2 Type II certification required by enterprise procurement teams
Scale across your full portfolio with pricing that works for every event size