How Laval Virtual used event tech to elevate its virtual and augmented reality trade show

We wanted to bring back the idea of networking before, during and after the show. The other concern was moving towards a paperless event. It was also important for us to be responsive.

Nicolas Toueille

Communications Manager, Laval Virtual (organizer)
Knowing that Laval Virtual is a leader in new technologies, it had to have an application that could help journalists find the necessary information, which is my main objective.

Alexandre Boisseau

Corporate Communications Consultant, Thomas Marko & Associés (press)

The Challenges

Upgraded event tech for an innovative show
As leaders in augmented and virtual reality, Laval Virtual's attendees are tech lovers and users. Laval Virtual needed an app to match their audience's needs and foster connections among participants.
A way to concretely measure exhibitor ROI
Laval Virtual wanted to prove the return on investment for their exhibitors using numbers and stats that would show how many leads they captured, meetings they booked, and more.
Synchronization of all event data
With a large amount of data collected from all participants, Laval Virtual sought to streamline their information in one centralized place and needed to be able to synchronize it between their website and the app.

Laval Virtual chooses Swapcard to upgrade and modernize its show

The features that I love are the ability to share contacts with the team, easily retrieve data and the badge and business card scanner.

Alizée Meissonnier

Marketing Events Specialist, Dassault Systèmes (exhibitor)
Swapcard is an application that is easy to use. We know exactly what we discussed with the prospect, so we can really help and accompany him or her on a project.

Baptiste Fernandes

Enterprise Business Unit Manager, APY EUROPE (exhibitor)

One app to handle extensive data, networking and complement advanced technologies

When you're a leading event for technologies like augmented and virtual reality, your tech-savvy audience needs a digital tool to support their needs. Deciding to do away with cumbersome paper catalogues and looking to streamline all information in one go-to place, Laval Virtual turned to the Swapcard event app to take their digital event strategy where it needed to be. Not only did the app help the event planners stay organized and save themselves time, Swapcard helped boost connections, meetings and business prospects for exhibitors with networking opportunities that could take place before, during and after the show.

Have you been looking at how to make your event strategy a digital one? Speak with our experts!