The GDPR (General Data Protection Regulation) is a new regulation of data privacy that applies to any event worldwide that collects data from EU citizens. Event organizers who collect personal data from attendees living in the European Union must obtain the participants' expressed and free consent before collecting and using their data.
Sponsors like IBM are careful about sponsoring conferences where the collected leads are not GDPR compliant. Failure to comply with GDPR can result in a fine of up to 20 million euros.
Event organizers must prove to their sponsors that they are complying with GDPR to secure their sponsoring and change the way they monetize their audience.
APIDays could no longer provide their main sponsors with the contact details of their attendee list, nor could they give them the list of people that register to their workshops, without collecting the attendee's expressed and free consent.
APIDays had to create a new lead generation channel for sponsors and exhibitors that would respect the privacy of attendees and respond to their sponsors' concerns regarding GDPR.