Organizers initially formed a partnership with Swapcard to keep their membership virtually engaged at the start of the pandemic. The relationship continued to evolve when the IAAPA Expo returned as an in-person event in 2022 with a hybrid option. IAAPA provided their international attendees to join virtually and enjoy the educational content available during the expo and on demand.
Attendees enjoyed the numerous ways to engage with one another via the Swapcard app, while they easily navigated their way throughout the 11-mile long show floor with help of the intuitive interactive map.
active app users
🎉 Create Interactive Elements for All
Design optional content to engage attendees and exhibitors throughout the event.
🧭 Upgrade Wayfinding to Improve Journey
Attendees needed an easier way to navigate the 11-mile long show floor.
🤝 Swapcard’s Intuitive App Connected Everyone
Over 7,000 active app users messaged one another, sent connection requests, and interacted with the in-app agenda.
📍 Attendees Appreciated Interactive Map
IAAPA Expo 2022 was much easier to navigate compared to previous years.
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