Artificial Intelligence
Targeted marketing with our AI technology
Powerful AI technology learns usage preferences and leverages each participant's profile to deliver best-in-class networking and event experience.
Attendees made a connection
from AI recommendations*
Attendees registered for
AI-recommended sessions*
Our AI creates a customized user journey
Session suggestions
Smart matchmaking
Easy networking
Sponsor matches
Qualified leads
Product recommendations
This user interface is a work-in-progress, but a refreshed look is on the way!
Create a customized user journey with AI
Make sure attendees have a tailored experience with personalized matches that can be switched on and off as you wish.
The more you use the app, the more relevant your recommendations will be!
Session Suggestions
Sponsor Matches
Product Recommendations
Easy Networking
How does AI make a difference for your event?
With this advanced AI, you will help people meet the right individuals, attend the best sessions, and connect sponsors with ideal customers easier than ever.
That's because Swapcard invested years to develop a sophisticated artificial intelligence with the sole mission of helping you create meaningful connections and year-round communities without borders.
Understand how our AI works in 3 steps
Step 1 - The Graph
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At the "heart" of our AI, the graph creates links between people and their interests to predict new connections.
For example, an attendee called Amina is looking for artists like herself, so the AI will use this information to associate her interest to similar ones, such as gaming, and find other attendees interested in the same.
Step 2 - Machine Learning
Then, the machine-learning algorithm presents the information in a more compact structure, translating it in a form our AI can understand and produce relevant recommendations.
In Amina's example, her interests in visual effects are related to the gaming industry, which link her to others interested in or connected to gaming, even those that aren't specifically artists.
Step 3 - Empowering Connections
After mapping the user journey, the AI will match their profile with relevant sessions, exhibitors, products, and other attendees. When a participant interacts with any of these, it will generate a list of similar recommendations.
The last step in Amina's example is a recommendation to connect with Maren based on events they have in common, shared contacts, similar industries, and interests.
* From Europe's leading digital marketing & tech event, September 2022
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