Artificial Intelligence
Targeted marketing with our AI technology
Powerful AI technology learns usage preferences and leverages each participant's profile to deliver best-in-class networking and event experience
Attendees made a connection
from AI recommendations*
Attendees registered for
AI-recommended sessions*
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Our AI creates a customized user journey
Session suggestions
Smart matchmaking
Easy networking
Sponsor matches
Qualified leads
Product recommendations
This user interface is a work-in-progress, but a refreshed look is on the way!
Swapcard’s advanced artificial intelligence is the result of years of investment and development. Our AI-powered platform gives you the ability to create meaningful connections and build year-round communities without borders.
Our AI makes it easier and smoother than ever to meet the right individuals, attend the best sessions, and connect sponsors with ideal customers.
Understand how our AI works in 3 steps
Step 1 - The Graph
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The graph and the data are at the heart of the platform’s AI. They create links between people and their interests within a community to infer new connections. For example, maybe Amina is interested in painting. The AI can use this information to associate Amina's stated interest with other similar interests such as visual effects, painting, and others who share any of these interests.
Step 2 - Machine Learning
Our in-house machine-learning algorithm presents the information using a clean structure. This translates the information captured into something our AI can understand to produce relevant recommendations. In Amina's case, her interests in art and visual effects make connections to the gaming industry, putting her in contact with others who also have an interest in or connections to gaming but who may not specifically be artists.
Step 3 - Empowering Connections
Our technology maps out the user journey, beginning with job titles, keywords, interests, and existing connections, and matches their profile with relevant sessions, exhibitors, products, and other attendees. When a user interacts with any of these, the AI will generate a list of similar recommendations based on proprietary mapping methodologies. Amina has been recommended to connect with Maren based on events they have in common, shared contacts, similar industries, and similar interests.
* From Europe's leading digital marketing & tech event, September 2022
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