Why 93% of Exhibitors at Viva Technology Used Swapcard to Collect Leads

"I don’t want to waste time on meeting random people. With the app, I plan in advance, I look at who’s going to be around, which startups are exhibiting, who has on their profile the right keywords."

Morgane Suignard

Morgane Suignard

Corporate Relations Manager, Techstars Paris

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In-Person
Trade Shows & Exhibitions

A growing partnership: 3 years, more than 250 000 attendees

In previous editions of Viva Technology attendees and exhibitors told us they expect improved networking and a better UX. We listened. We agreed. We worked hard to upgrade our users' experience.

So we upgraded the matchmaking algorithm to make sure everybody gets the best opportunity to connect with the right people, content, and brands before, during and after the event.

We also introduced smart chatrooms and messaging with the aim of connecting faster and easier than ever before. Moreover, the organizing team could inform attendees on any last-minute changes to the program with real-time updates and push notifications.

124,354

new connections

89,087

conversations

100,000

attendees from 125 countries

1,800

startups pitched & presented

Engaged attendees at in-person technology event

The Challenges

🧭 Navigate a busy space and make the most of a rich program

Participants need to easily locate and attend the keynotes, panels and demos that are best suited for them.

⚡ Increase exhibitors' visibility and lead generation

Commercial partners, sponsors and exhibitors expect to get their investment worth: meet the right people and save time.

The Results

💸 Increased opportunities for lead generation and ROI

Exhibitors connected and met with 58,266 people throughout the event.

👾 Upgraded matchmaking algorithm for better results

The number of new contacts made between attendees and exhibitors jumped by 42% year-by-year.

Nicola Garzaniti

"I met 30 investors and potential customers, and now I can stay in touch with them. For me, this is amazing value."

Nicola Garzaniti

Co-founder, Golbriak Space

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