Transitioning Global Industrie Connect From In-Person to Online
“Global Industrie has become the industry trade show of note in France. We gather 2,500 exhibitors and 45,000-50,000 attendees each year. The reason we moved towards a digital event was to offer an alternative to a physical edition that could not take place.”
Martin Capdeviole
Communications / Marketing Manager, GL Events
The Global Industrie organizing team wanted to provide an engaging, valuable experience to their exhibitors with an all-in-one platform that captured all their data and ROI in real time.
Organizers made the decision to become data-driven and it paid off.
Our support team accompanied them from inception to execution and even beyond, throughout the transition to virtual and the training for speakers and organizer staff. We provided them with a dedicated project manager as well as a tech manager to ensure they had everything they needed to pull off a successful online event.
45,000+
attendees in 2019
18,500+
discussions created
6,000+
attendees during the virtual trade show
500+
scheduled meetings
The Challenges
💸 Give Power Back to Exhibitors
Exhibitors needed a marketplace to showcase their items.
🌏 A Multilingual Platform
As an international trade show, Global Industrie needed a platform that could support multiple languages.
The Results
🛍 An Innovative Exhibitor Marketplace
Swapcard worked with Global Industrie to create an innovative marketplace, plus meeting opportunities and a wishlist for attendees.
🤩 An Engaging Streaming Tool
Live discussions during webinars with Q&A and polls kept attendees engaged.
“Our transition from physical to virtual was very quick. We instantly knew we had to find out which features Swapcard offered to organize a digital event.”
Communications Manager, GL Events Exhibition
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