The Global Industrie organizing team wanted to provide an engaging, valuable experience to their exhibitors with an all-in-one platform that captured all their data and ROI in real time.

Organizers made the decision to become data-driven and it paid off.

Our support team accompanied them from inception to execution and even beyond, throughout the transition to virtual and the training for speakers and organizer staff. We provided them with a dedicated project manager as well as a tech manager to ensure they had everything they needed to pull off a successful online event.

Timeline showing it took 2 months to transition from a physical event to a virtual one


attendees in 2019


discussions created


attendees during the virtual trade show


scheduled meetings

The Challenges

💸 Give Power Back to Exhibitors

Exhibitors needed a marketplace to showcase their items.

🌏 A Multilingual Platform

As an international trade show, Global Industrie needed a platform that could support multiple languages.

The Results

🛍 An Innovative Exhibitor Marketplace

Swapcard worked with Global Industrie to create an innovative marketplace, plus meeting opportunities and a wishlist for attendees.

🤩 An Engaging Streaming Tool

Live discussions during webinars with Q&A and polls kept attendees engaged.

Marjorie Barret

“Our transition from physical to virtual was very quick. We instantly knew we had to find out which features Swapcard offered to organize a digital event.”

Marjorie Barret

Communications Manager, GL Events Exhibition

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