What is the Future of Content Creation in the Trade Show Industry?

Meet and learn from two experts in content creation: IAEE’s Marsha Flanagan and HIMSS’ Elizabeth George.

Marsha Flanagan
Senior Vice President of Events and Learning Experiences at IAEE
Elizabeth George
Senior Event Lead, Content & Programming at HIMSS

What you'll learn

Meet and learn from two experts in content creation: IAEE’s Marsha Flanagan and HIMSS’ Elizabeth George.

It’s more important than ever to be adaptable and stay ahead of changes in the trade show industry. Don’t miss this interactive discussion about:

  • Effectively measuring trade show content ROI
  • Incorporating AI to impact content creation
  • Amplifying post-event content to build relationships with attendees

We’ll dive deep into how this impacts the future of content creation.

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About the Expert

About the Experts

Marsha Flanagan

Senior Vice President of Events and Learning Experiences at IAEE

Marsha Flanagan, M.Ed. is currently the Senior VP of Events and Learning Experiences at the International Association of Exhibitions and Events, where she is responsible for all events and educational initiatives. Prior to joining PPAI, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings. She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. Flanagan is a 5th generation Texan, loves sports and the outdoors and spending time with family.

Elizabeth George

Senior Event Lead, Content & Programming at HIMSS

Elizabeth George is the Senior Event Lead, Content and Programming at the Healthcare Information and Management Systems Society (HIMSS). Previously she was the Manager/Customer & Audience Solutions at Informa Markets managing digital sponsorship inventory across twelve B2B annual trade events.As an advocate for the events and exhibitions industry, Elizabeth has held board positions with her local IAEE Dallas-Fort Worth Chapter and Women In Exhibitions Network and has participated in SISO. In April 2023, she was named one of the five UFI 2023 Next Generation Leadership Grant winners.Elizabeth holds a BA in Journalism-Public Relations and International Studies from Baylor University. Sic ‘em!

Who is behind Trade Show Essentials & Expo Experts Explain?

Swapcard is an event & community platform that helps anyone to organize smart and digital-first events, without tech headaches.

Unlike other platforms, Swapcard is easy-to-use, uses AI to generate qualified leads to sponsors, and turns your audience into an all-year community around your brand.

Swapcard’s mission: helping create meaningful connections that grow into authentic, long-lasting relationships.

Discover more about Swapcard
Swapcard team at tradeshow booth

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