Event Engagement is NOT Networking

Event engagement has long been a broad and somewhat ill-defined concept, making it difficult to create truly impactful experiences for attendees and exhibitors. What does it really mean? How do we measure it effectively? Is it about counting survey responses, polling participation, or tracking social interactions? Or is there more to it?

Jay Lebo
Swapcard, Product Marketing Manager
Katie Minoret
Swapcard, Lead Customer Success Manager

What you'll learn

Learn how you can:

1. Align engagement metrics with key business outcomes to maintain a competitive edge

2. Build pre-event anticipation and post-event connections to increase the value and impact of your events

3. Adopt practical solutions and techniques from real-world use cases to drive measurable success for your trade show or conference

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About the Expert

About the Experts

Jay Lebo

Swapcard, Product Marketing Manager

Jay Lebo is a seasoned B2B Product Marketing Manager with deep expertise in event data collection and analysis, currently driving marketing strategies at Swapcard. He brings over ten years of experience in enhancing product visibility and adoption through sophisticated marketing tactics and strategic insight. Jay's rich background includes pivotal roles at AMD and Compass Digital Labs, where he successfully led product marketing efforts, specializing in leveraging data to improve business outcomes.

Katie Minoret

Swapcard, Lead Customer Success Manager

Katie is currently heading a team of Customer Success Managers (CSMs) across Europe, APAC, and the Middle East at Swapcard. With a background in events and a focus on creating exceptional experiences, she has dedicated her career to enhancing event impact and driving customer success. At Swapcard, she collaborates with clients to ensure they leverage event technologies effectively and implement best practices and innovative solutions to meet their objectives.

Who is behind Trade Show Essentials & Expo Experts Explain?

Swapcard is an event & community platform that helps anyone to organize smart and digital-first events, without tech headaches.

Unlike other platforms, Swapcard is easy-to-use, uses AI to generate qualified leads to sponsors, and turns your audience into an all-year community around your brand.

Swapcard’s mission: helping create meaningful connections that grow into authentic, long-lasting relationships.

Discover more about Swapcard
Swapcard team at tradeshow booth

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