The Game Developers Conference (GDC), hosted by Informa, is the game industry’s premier event for championing developers and the advancement of their craft.

GDC returned to San Francisco in March 2022 as the city’s largest in-person event in over two years. Organizers partnered with Swapcard to deliver an immersive end-to-end experience for their 15,000 in-person and virtual attendees.

Attendees were able to register seamlessly, download and utilize an intuitive event app, engage in unique networking opportunities, and join well-attended sessions while interacting with presenters.

The unique hybrid elements on display at GDC allowed virtual attendees to join at a discounted price, where they could participate in live-streamed sessions or watch them on-demand, make meaningful connections with like-minded colleagues, and explore the virtual booths on offer. In fact, sponsors of GDC were granted greater visibility with Swapcard since they could see in real-time when someone visited their virtual booth.

Attendees of gaming conference experiencing space themed video


attendees both in-person and online


connections made via Swapcard’s platform


unique platform users


messages exchanged on Swapcard’s platform

The Challenges

🛠 Hybrid Element for Speakers and Attendees

Cross-functional features to increase interactions and boost engagement between both audiences.

🪪 Improved Lead Gen for Sponsors

A dynamic tool for sponsors to capture onsite and online leads.

The Results

📲 Interactive Mobile App

More people downloaded the event app than ever before to enjoy an enhanced event experience.

⚡️ Advanced Lead Capture for Sponsors

GDC needed a platform with cross-functional features to increase interactions and boost engagement between both audiences.

Stephenie Hawkins

“We’ve always excelled at in-person events. We’ve held virtual events for GDC and we’re learning that we definitely need strong partners because there’s no way - our team is just not big enough to support both on our own.”

Stephenie Hawkins

Director, Event Production, Media & Entertainment, Informa Tech

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