Once a series of small gatherings and workshops, Step is now the largest experiential tech festival in the Middle East: a collection of startups, digital enthusiasts, government entities, and entrepreneurs.

To engage their tech-savvy and mobile-first audience, Step sought an event app that was both intuitive, responsive and user-friendly. With Swapcard, Step Conference was able to host a personalized event that reflected each attendee's personal experience.

Panel session at step conference




messages sent


connections made through the app


usage rate

The Challenges

🎟 One Platform with Ticket Customizations

Step Conference's programming depended on the type of ticket the attendee purchased. It was messy.

💫 A 360-Event Experience

One solution for two events to maintain the attendee networking experience and keep everyone engaged the whole time.

The Results

🪪 Custom Program Based on Ticket Type

Organizers could set ticket quotes, show only relevant information to each attendee, and update parameters as required.

🛠 One Platform for Several Events

Planning processes were streamlined across events, making the participant journey between events hassle-free.

Haifa Yassine

“Our challenge was to manage different types of sessions, so it was interesting to be able to control what attendees could access based on the person’s ticket type. It was also very nice to have one app for all our events.”

Haifa Yassine

Product Manager, Step

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