NAMM 2022, a Music Industry Trade Show Leverages Swapcard’s End-to-End Capabilities to Deliver a Successful Data-Driven Event

active platform users
networking contacts
messages exchanged
connection requests
leads scored

The Challenges

Gain Relevant Data Insights
An in-depth breakdown of data to inspire future iterations.
Streamlined Lead Capture Experience
Lead capture data collection capabilities of in-person event with digital elements.
Advanced AI to Segment Audiences
Leveraging advanced AI data to segment audiences and send targeted content.
A Platform to Increase International Attendance
A way to bring a global audience together in one place.
“Through the Swapcard platform, we can identify attendee personas and understand who they are and what they are most interested in, and really serve them content that’s relevant to their community.”

Andy Tompkins

Director of Marketing & Communications

The Results

A Data-Centric Event Platform
Swapcard’s event platform delivered a thorough collection of data representing every element of the show.
Comprehensive Lead Capture Access
Up-to-date real-time lead capture data always available through the event platform to benefit sponsors and exhibitors.
Full-Scale Audience Insights
First-hand knowledge of the audience through experience data to strengthen targeted segmentation.
Swapcard’s Hybrid-Ready Event App
An event app with a platform perfect for in-person local attendees and an international audience from around the world.

End Results

The NAMM Show is one of the largest trade shows in the world for the music, sound and live events industry. In 2022, they came back to sunny Anaheim, California for their triumphant return to in-person. In 2021, NAMM created the online-only Believe in Music edition of the show and carried over those online elements in 2022 with NAMM Show+, a supplemental digital experience also powered by Swapcard. 

The NAMM Show team took full advantage of Swapcard’s comprehensive data insights to deliver an overwhelmingly successful smart event for their attendees, exhibitors, and sponsors.

“Swapcard’s real-time data insights help us ascertain who’s on the platform, what they’re using, and allows us to send targeted messages and opportunities that are customized to their fields.”

Andy Tompkins

Director of Marketing & Communications

Strengthen your data for your next event all in one location. Connect with us to find out how!