The NAMM Show is one of the largest trade shows in the world for the music, sound and live events industry. In 2022, they came back to sunny Anaheim, California for their triumphant return to in-person. In 2021, NAMM created the online-only Believe in Music edition of the show and carried over those online elements in 2022 with NAMM Show+, a supplemental digital experience also powered by Swapcard.
The NAMM Show team took full advantage of Swapcard’s comprehensive data insights to deliver an overwhelmingly successful smart event for their attendees, exhibitors, and sponsors.