Boosting Internal E-Learning Platform for IMCAS
“We never used an app at our conferences. We developed a web app internally, but we saw a low usage rate. Because of that, we decided to choose Swapcard. For an event with over 10,000 attendees, it was mandatory.”
Jérémy Jeandie
Head of Marketing, IMCAS
Before Swapcard, the International Master Course on Aging Skin (IMCAS) was working with their own platform but wasn’t achieving the adoption rates they desired.
IMCAS decided to shift the paradigm by looking for a mobile event app to complement their e-learning solution. They reached out to Swapcard for an event app that would make it easy for their attendees to connect with speakers and other participants, review abstracts, and have everything they need (event program, interactive map, event entry, API integration) in one app.
Soon all IMCAS conferences will be run on the Swapcard platform.
25,000
program visits
10,000+
attendees
300+
sessions
40%
active speakers
The Challenges
🛠 Customizable Event Program
With 1,000+ presentations, organizers needed to organize the event program and attendees needed to customize schedules.
🪪 Specific Event App Requirements
App linked to speaker abstracts with a custom-built confirmation system and API integration with IMCAS' e-learning platform.
The Results
🎨 Customized Branded App Required
IMACS used a custom API integration within the event app to link speaker abstracts directly to their e-learning platform.
🗓 Attendees Could Build their Program
Participants could review the event program, register for sessions, locate them on the map, and receive a ten minute reminder.
“The Swapcard app was really well designed, and it was easy for attendees to build their personal program. They received notifications to remind them when the session they were attending was about to start.”
Project Manager, IMCAS
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