The Meetings Show is an annual exhibition for those working in the meetings, incentives, conference, and events industry based in the U.K.

Powered by Northstar Meetings Group, The Meetings Show celebrated its 10th anniversary in 2022 when it returned for two days of face-to-face networking and 20+ hours of valuable content.

In 2021, event organizers partnered with Swapcard to run the hybrid edition of The Meetings Show. When organizers desired a flexible event platform for 2022 that could deliver a successful live event with customized offerings for attendees, Swapcard continued to be the best option. Organizers leveraged the platform’s flexibility by launching a second event with a shared user experience between both and by building a community for students attending a sustainable events course.

The Swapcard team partnered with MapsPeople and worked closely to integrate their wayfinding software into the app, creating a frictionless user experience for visitors throughout the duration of the show. Swapcard also supported the event directly with an onsite support team so organizers could focus on the event itself and leave everything else to the experts.

Exhibitioner being interviewed on the floor


contacts made


active app users


messages exchanged


interactive floor plan visits

The Challenges

🤝 In-Person Networking for Global Audience

Following a hybrid event in 2021, The Meetings Show wanted to present international attendees with live networking opportunities once again.

📅 Allow Attendees to Seamlessly Connect

Since pre-arranged appointments are at the heart of this event, a platform to easily bring attendees together was necessary.

The Results

🛠 Platform for All Event Types

Swapcard’s versatility made it the ideal all-in-one event platform for any type of event.

👥 Built-in Ability to Schedule Meetings

A key feature of Swapcard is its ability to intuitively connect with others and set appointments all within the app.

Jack Marczewski

“I would definitely recommend other event organizers using Swapcard or certainly looking at it for their event because it is so flexible. You can really adapt it to what you want for your own event.”

Jack Marczewski

Event Director, The Meetings Show

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