SIGEP, organized by the Italian Exhibition Group, is the largest trade show in Europe for the artisanal gelato, pastry, bakery, and coffee world.

In 2022, they went all-in on offering a digital experience for their virtual audience and achieved better-than-expected results. Swapcard’s intuitive event technology was central to revolutionizing this traditional in-person trade show, drawing in a large international audience and improving exhibitor ROI.

Learn how SIGEP leveraged Swapcard’s all-in-one platform to engage attendees and communicate with international exhibitors, all while tracking relevant data to guarantee leads and attract new target customers.


appointments scheduled in-app


brands represented





Attendee using swapcard app at SIGEP

The Challenges

🤩 Building Anticipation Around the Show

A pre-show marketplace to give exhibitors a taste of the show before its opening.

💻 Delivering an Immersive Dual Experience

Giving both virtual and at-home attendees an engaging and memorable food show experience.

The Results

🥳 Engaging Sessions for Global Audience

High-capacity sessions with in-person speakers and international attendees interacting simultaneously.

🛍 Active Marketplace Delivering ROI

Exhibitors and sponsors able to connect with potential leads and follow-up on networking requests.

Watch a recap

Flavia Morelli

“And now, I can’t imagine the physical trade show without the support of the digital dimension.”

Flavia Morelli

Group Exhibition Manager, Food & Beverage Division, IEG

Explore more success stories

Keeping International Cybersecurity Forum Attendees Connected and Secure

Discover how Swapcard partnered with the International Cybersecurity Forum (FIC) to provide an intuitive and secure app to harmonize the event ecosystem.

Read Full Success Story

Guaranteeing a Smooth Registration for Informa Tech’s GDC

Discover how Swapcard’s all-in-one platform guaranteed a smooth registration process for Informa Tech’s GDC event.

Read Full Success Story

Spearhead your own digital transformation by speaking with an event expert today.

Schedule Live Demo