SIGEP, organized by the Italian Exhibition Group, is the largest trade show in Europe for the artisanal gelato, pastry, bakery, and coffee world.
In 2022, they went all-in on offering a digital experience for their virtual audience and achieved better-than-expected results. Swapcard’s intuitive event technology was central to revolutionizing this traditional in-person trade show, drawing in a large international audience and improving exhibitor ROI.
Learn how SIGEP leveraged Swapcard’s all-in-one platform to engage attendees and communicate with international exhibitors, all while tracking relevant data to guarantee leads and attract new target customers.
appointments scheduled in-app
🤩 Building Anticipation Around the Show
A pre-show marketplace to give exhibitors a taste of the show before its opening.
💻 Delivering an Immersive Dual Experience
Giving both virtual and at-home attendees an engaging and memorable food show experience.
🥳 Engaging Sessions for Global Audience
High-capacity sessions with in-person speakers and international attendees interacting simultaneously.
🛍 Active Marketplace Delivering ROI
Exhibitors and sponsors able to connect with potential leads and follow-up on networking requests.
Watch a recap
“And now, I can’t imagine the physical trade show without the support of the digital dimension.”
Group Exhibition Manager, Food & Beverage Division, IEG
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