SIGEP, organized by the Italian Exhibition Group, is the largest trade show in Europe for the artisanal gelato, pastry, bakery, and coffee world.

In 2022, they went all-in on offering a digital experience for their virtual audience and achieved better-than-expected results. Swapcard’s intuitive event technology was central to revolutionizing this traditional in-person trade show, drawing in a large international audience and improving exhibitor ROI.

Learn how SIGEP leveraged Swapcard’s all-in-one platform to engage attendees and communicate with international exhibitors, all while tracking relevant data to guarantee leads and attract new target customers.

3,000+

appointments scheduled in-app

950

brands represented

80+

speakers

50

sponsors

Attendee using swapcard app at SIGEP

The Challenges

🤩 Building Anticipation Around the Show

A pre-show marketplace to give exhibitors a taste of the show before its opening.

💻 Delivering an Immersive Dual Experience

Giving both virtual and at-home attendees an engaging and memorable food show experience.

The Results

🥳 Engaging Sessions for Global Audience

High-capacity sessions with in-person speakers and international attendees interacting simultaneously.

🛍 Active Marketplace Delivering ROI

Exhibitors and sponsors able to connect with potential leads and follow-up on networking requests.

Watch a recap

Flavia Morelli

“And now, I can’t imagine the physical trade show without the support of the digital dimension.”

Flavia Morelli

Group Exhibition Manager, Food & Beverage Division, IEG

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