The NAMM Show is one of the largest trade shows in the world for the music, sound and live events industry.

In 2022, they came back to sunny Anaheim, California for their triumphant return to in-person. In 2021, NAMM created the online-only Believe in Music edition of the show and carried over those online elements in 2022 with NAMM Show+, a supplemental digital experience also powered by Swapcard. 

The NAMM Show team took full advantage of Swapcard’s comprehensive data insights to deliver an overwhelmingly successful smart event for their attendees, exhibitors, and sponsors.


active platform users


networking contacts


messages exchanged


connection requests

Live performance with violin being streamed online

The Challenges

⚡️ Streamlined Lead Capture Experience

Lead capture data collection capabilities of in-person events with digital elements.

📊 Gain Relevant Data Insights

An in-depth breakdown of data to inspire future iterations.

The Results

🎯 A Data-Centric Event Platform

Swapcard’s event platform delivered a thorough collection of data representing every element of the show.

💫 Comprehensive Lead Capture Access

Up-to-date real-time lead capture data always available through the event platform to benefit sponsors and exhibitors.

Watch a recap

Andy Tompkins

“Swapcard’s real-time data insights help us ascertain who’s on the platform, what they’re using, and allows us to send targeted messages and opportunities that are customized to their fields.”

Andy Tompkins

Director of Marketing & Communications

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