The Game Developers Conference (GDC), hosted by Informa Tech, a renowned event empowering game developers and their craft, returned to San Francisco in March 2023 with an extraordinary turnout, attracting double the registered attendees, over 1,000 speakers, 330 exhibitors, and 700 sessions.

Recognizing the importance of data-driven decision-making, Informa Tech partnered with Swapcard to streamline event data and extract valuable insights. Swapcard's data-collection capabilities saved the Informa Tech team two weeks of laborious manual work, ensuring accurate and comprehensive metrics for GDC.

By leveraging the power of data analysis, organizers gained a better understanding of the attendee journey, allowing them to fine-tune strategies and enhance the conference experience year after year. This information not only measured success and increased ROI but also fostered stronger connections among attendees, exhibitors, and sponsors.


active app users


messages exchanged


meetings set in the platform


exhibitor bookmarks

A group of attendees networking at GDC

The Challenges

🤖 Streamlining the process of receiving, interpreting, and delivering data to sponsors

👣 Gaining a holistic understanding of the GDC attendee journey

The Results

🧠 A data-driven platform providing clear and actionable insights for the entire conference

📱 An all-in-one app seamlessly tracking each attendee's journey from registration to networking and beyond

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