Event Lead Capture App

Event lead capture is the process of collecting, qualifying, and managing attendee data during events, whether trade shows, conferences, congresses, or others. The main step of lead capture consists of gathering initial contact information at first interaction, through methods such as badge scanning, forms, or business cards. Lead capture turns conversations into measurable business opportunities.

Although often used interchangeably, lead capture and lead retrieval are two distinct approaches to collecting attendee data at events. Event lead retrieval is reactive—scanning badges to collect basic attendee info such as name, job title, company, and email without additional context. Event lead capture, by contrast, is proactive and strategic, allowing exhibitors to gather richer, more relevant data using custom forms, notes, and lead scoring. It supports faster, more targeted follow-up and better ROI tracking.

Lead capture offers several benefits for exhibitors, such as:

Digital tools, like Swapcard’s event lead capture app, save time, reduce data entry errors, prevent data loss, and integrate directly with your CRM or marketing automation platform. Contact details, preferences, and interactions are collected more quickly and efficiently—helping you focus on customer relationships and sales.

With Swapcard’s lead capture tool, you can collect event leads without an internet connection, ensuring zero disruptions. Once you are back online, simply sync your lead data and follow-up with the most qualified leads. No more lost leads.

Yes. Swapcard’s lead capture tool complies with GDPR and local regulations, ensuring encrypted storage and data protection.