Increasing Event ROI for World Football Summit

“Each year we’ve been changing app providers, until this year we finally found the right provider which has been Swapcard.”

Jan Alessie

Jan Alessie

Director, World Football Summit

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Trade Shows & Exhibitions

The fourth annual World Football Summit was hosted in Madrid, Spain.

This year, organizers enlisted Swapcard to make it easier for vendors and visitors to connect with one another, attend meetings, and stay ahead of event programming. The in-app map and scheduling features gave guests a paper-free tool for navigating the event. 

Sponsors used Swapcard to scan guest badges to generate more leads with less effort and in less time. Swapcard simplified and improved the attendee experience, all while empowering exhibitors to generate a greater return for their sponsorship.

14,000

connections made

2,000+

visitors

4,500

meetings held

80%

usage rate

Networking at world football summit exhibition

The Challenges

🎯 Increase ROI for Exhibitors

Provide exhibitors with tools to help them find leads, book meetings, and boost their event ROI.

🥳 Simplify and Improve Attendee Experience

Allow visitors to prepare in advance, personalize their program, and access the event content.

The Results

🌟 Event Content in One Place

Swapcard gave visitors a platform with program info, exhibitor lists, interactive maps, and reminders for sessions and meetings.

📊 Tools to Track Exhibitor ROI

Organizers incentivized exhibitors by selling packages with an in-app badge scanner and meeting scheduler to generate new leads.

Jan Alessie

“I’m very happy to say we’ve taken the right one! Swapcard is by far the best networking app I’ve seen for any event.”

Jan Alessie

Director, World Football Summit

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